Media File Renamer Pro Review – SEO-Friendly File Names Plugin

Media File Renamer Pro is a WordPress plugin designed to help you automatically or manually rename image and file uploads within your Media Library. Unlike basic renamer tools, it tracks references across posts, pages, WooCommerce products, and other database records to ensure nothing breaks.

The plugin is developed by Meow Apps, known for lightweight, reliable tools built specifically for WordPress users who care about performance, SEO, and clean site architecture.

With Pro features, you can:

• Rename files in bulk

• Set dynamic naming patterns

• Track and update file references

• Use advanced automation for SEO

• Integrate with third-party plugins and custom fields

Who Should Use Media File Renamer Pro?

This plugin is ideal for:

• Bloggers and content creators looking to improve image SEO

• Photographers and designers who upload hundreds of visual assets

• WooCommerce store owners managing large product catalogs

• Agencies and developers maintaining multiple websites

• Anyone optimizing their site for performance and clarity

If you’ve ever looked at your Media Library and seen names like IMG_2019_final_v2.jpg, you’ll appreciate what this tool offers.

Key Features at a Glance

• Automatic file renaming upon upload or on-demand

• Manual renaming directly from the media screen

• Smart reference updating across all posts and pages

• Bulk renaming tools

• Dynamic filename patterns (e.g., %title%, %alt%, %slug%)

• Rename based on attachment title, alt text, or parent post

• Force rename or suggest-only mode

• Track broken or outdated filenames

• WooCommerce and ACF support

• Logging and backup support

• Multisite-compatible

• Developer hooks and filters available

1. Automatic File Renaming Based on Your Rules

The core functionality of Media File Renamer Pro is its ability to automatically rename files using intelligent naming logic. You can choose to rename:

• On media upload

• On title change

• Based on post, page, or product the image is attached to

• Using custom fields or advanced patterns

You can customize filename formats using variables like:

• %title% – the media title

• %alt% – the image’s alt attribute

• %parent_title% – the title of the attached post or product

• %date%, %author%, %custom_field% – for added flexibility

This gives you full control over file naming—without having to do it manually every time.

2. Manual Renaming via Media Library

Prefer a hands-on approach?

The plugin adds a rename icon next to each file in the Media Library, letting you change the filename instantly from the grid or list view.

Once renamed, the plugin automatically:

• Updates links in posts and pages

• Replaces any internal references (shortcodes, blocks, etc.)

• Adjusts database entries without breaking media display

This ensures your content stays intact—even with deeply embedded files.

3. Full Reference Tracking and Auto-Update

This is where Media File Renamer Pro truly shines.

Most file renaming tools risk breaking links because they don’t update references.

This plugin:

• Tracks file usage across posts, pages, widgets, and custom post types

• Detects shortcode, Gutenberg, and classic editor blocks

• Updates links in WooCommerce products, ACF fields, and metadata

• Logs every change for transparency and troubleshooting

That means you can rename confidently—knowing your content will remain unbroken and functional.

4. Bulk Renaming for Media Libraries with Thousands of Files

If you’re managing an older site or migrating from another platform, you likely have hundreds (or thousands) of poorly named files.

Media File Renamer Pro allows you to:

• Scan your media library for files that need renaming

• Apply custom rules in bulk

• Preview changes before confirming

• Automatically replace links site-wide

This is a lifesaver for photographers, designers, or WooCommerce store owners who want to clean up their content at scale.

5. SEO Optimization with Keyword-Rich Filenames

Google indexes image filenames and uses them as part of its ranking signals for image search.

By using Media File Renamer Pro to:

• Replace vague names like DSC123.jpg with sunset-in-ibiza.jpg

• Match alt text and titles with filenames

• Generate filenames based on the post or product the image is attached to

You boost your on-page SEO and image discoverability, especially for Google Images and Pinterest.

It’s a small tweak with big long-term SEO benefits.

6. WooCommerce and ACF Compatibility

WooCommerce stores often use product images with:

• Dynamic alt text

• Custom post types

• Multiple image sizes and variations

Media File Renamer Pro supports:

• WooCommerce product thumbnails, galleries, and variations

• Advanced Custom Fields (ACF) for image and file fields

• Integration with metadata and external image references

It ensures product images and related assets are updated safely, especially useful for large stores.

7. Undo and Restore Safety Features

If you accidentally rename the wrong file or need to revert:

• The plugin logs all renaming actions

• You can undo the last rename for any file

• You can disable automatic updates if needed

This makes the plugin incredibly safe—even if you’re managing large client sites or mission-critical content.

8. Developer Friendly: Hooks, Filters, and REST Support

For advanced users and developers, the Pro version includes:

• PHP hooks for extending renaming logic

• Filters to modify rename conditions or patterns

• REST API support for automation and integration

This opens up powerful use cases like:

• Auto-renaming files uploaded via front-end forms

• Integrating with DAM systems or external APIs

• Custom workflows for multisite or SaaS platforms

Real-World Use Case: Cleaning Up a Photography Portfolio Site

Let’s say you run a portfolio site called PixelVerse with:

• Over 2,000 image uploads

• File names like IMG_4839.jpg, photo-final2.png

• Pages titled “Sunset in Iceland”, “Weddings in Tuscany”, etc.

With Media File Renamer Pro, you can:

1. Automatically rename images to match page titles

2. Use alt text to generate descriptive, SEO-friendly filenames

3. Run a bulk rename to clean up old media

4. Track and update all references so links don’t break

5. Back up originals in case you need to restore

Result: A cleaner, more searchable, and better-ranked site—without losing any data.

Comparison with Other Plugins

Media File Renamer Pro stands out with its reference-safe automation and flexibility.

Pros and Cons

Pros:

• Automatically cleans up media file names on upload

• Preserves links and database references

• Enhances SEO by aligning filenames with content

• Compatible with WooCommerce and ACF

• Bulk rename for large sites

• Safe to use with undo logs and backup options

• Customizable rename patterns

• Developer-ready with API and hooks

• Lightweight and regularly updated

Cons:

• Full features require Pro license

• Some complex filename patterns may need testing

• Doesn’t rename folders (files only)

• Could use a preview mode for site-wide renaming

Pricing & Licensing

Media File Renamer Pro offers a straightforward pricing model.

All licenses include:

• 1 year of updates and support

• Access to all Pro features

• Clean UI with zero bloat

You can also install the free version from WordPress.org to test the basics.

Final Verdict: Is Media File Renamer Pro Worth It?

Absolutely.

This plugin solves a real problem that most WordPress users overlook. File name chaos leads to SEO issues, poor UX, and bloated backups. Media File Renamer Pro fixes that—cleanly, safely, and intelligently.

For content-rich sites, WooCommerce stores, and SEO-conscious creators, it’s a low-cost tool that saves hours and improves visibility.

It’s easy to use, highly customizable, and trusted by thousands of site owners who take content seriously.

Where to Get Media File Renamer Pro

You can purchase or download the plugin from the Meow Apps official site:

Install it today, clean up your file names, and give your site a quiet but meaningful performance and SEO boost.

Click here to get this Plugin Now!