Building WordPress websites has never been more flexible — or more competitive. With dozens of drag-and-drop builders crowding the market, it’s easy to get overwhelmed. Yet one builder continues to stand out among developers, designers, and performance-focused professionals alike: Oxygen Builder Plugin.
Billed as “the ultimate visual site builder for WordPress,” Oxygen is more than just a page builder. It’s a powerful site-building ecosystem that gives you total control over your WordPress website’s design, structure, and performance — without sacrificing clean code or developer-level customization.
In this in-depth review, we’ll explore what Oxygen Builder is, how it works, what makes it different from other builders, who it’s best suited for, and why it might be the best investment you make for your WordPress workflow.
What Is Oxygen Builder?
Oxygen Builder is a WordPress plugin developed by Soflyy that replaces your theme entirely and gives you a visual, drag-and-drop interface to build your entire website — from headers and footers to pages, templates, and dynamic content.
Unlike traditional page builders like Elementor or WPBakery, Oxygen is theme-independent. It doesn’t rely on your active theme for structure. Instead, it gives you a full design system, allowing you to build everything from scratch or with pre-designed templates.
Oxygen is known for:
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Clean, semantic code output
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Deep integration with WordPress core and custom fields
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Full-site editing capability
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Lightning-fast performance
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Developer-friendly features like conditionals, hooks, and PHP support
If you’ve ever wanted full control over your site’s design, speed, and structure — Oxygen puts that power in your hands.
Who Should Use Oxygen Builder?
Oxygen is ideal for:
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Freelancers and agencies building high-performance custom websites
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Developers who want flexibility, speed, and clean code
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Designers seeking pixel-perfect control without touching CSS
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Site owners who value performance and customization over templates
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Power users who use ACF, CPTs, WooCommerce, or dynamic content
Oxygen is not ideal for complete beginners who want a Wix-like experience or lots of pre-built widgets. But if you’re ready to take control and learn a visual-first way to build complex sites, Oxygen offers unmatched potential.
Key Features of Oxygen Builder
Let’s break down the powerful features that make Oxygen different from the crowd of visual builders.
1. Theme Replacement Engine
Oxygen disables your active theme and replaces it with its own rendering engine. This means:
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You don’t need a child theme
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You don’t inherit unnecessary styles or scripts
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You can build global headers, footers, blog templates, archives, and more from scratch
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You gain full site editing control — not just over individual pages
This is a major shift in how WordPress works and puts Oxygen in a category of its own.
2. Visual Drag-and-Drop Builder
The Oxygen interface offers a true WYSIWYG (What You See Is What You Get) editor:
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Add sections, columns, divs, and elements
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Drag and resize elements on the canvas
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Apply padding, margin, flexbox, grid, and more
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Set global styles or override them per element
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Access advanced settings via sidebar panels
Unlike block editors or simple builders, Oxygen gives you granular layout control with a professional UI. It blends designer freedom with developer power.
3. Global Styles and Design Sets
You can define:
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Global color palettes
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Fonts and typography hierarchy
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Buttons, links, and element styling
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Reusable design sets and components
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Section templates for reuse across multiple pages
This allows for consistent design systems, making it easy to scale your site or apply brand styles sitewide.
4. Dynamic Data and ACF Integration
Oxygen shines when it comes to dynamic content. You can easily:
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Connect to custom fields via ACF, Meta Box, or Toolset
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Build custom post templates and apply them sitewide
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Insert dynamic data like post titles, featured images, taxonomies, authors, and more
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Create loop builders to display custom queries, related posts, or CPT listings
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Use conditions to show or hide content based on user roles, page types, or field values
This makes Oxygen a perfect choice for custom WordPress projects like directories, portfolios, blogs, and eCommerce stores.
5. Clean and Lightweight Code Output
Most page builders are bloated. Oxygen isn’t.
It outputs:
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Clean HTML with semantic structure
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Minimal DOM wrappers
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Zero unnecessary shortcodes
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Optimized scripts and CSS loading (only what’s needed)
You can even disable Oxygen’s global styles or scripts to go 100% custom, making it the most developer-optimized builder on the market.
6. Conditional Logic
Oxygen allows you to conditionally display elements based on:
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Device type (mobile/desktop)
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User roles (admin, guest, subscriber)
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Post types and categories
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Field values (e.g., ACF checkbox)
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WooCommerce conditions (in cart, out of stock, etc.)
This turns your WordPress site into a flexible, logic-driven interface — with zero need for third-party plugins or custom PHP.
7. WooCommerce Builder
Oxygen includes a dedicated WooCommerce Builder to help you create:
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Custom product pages
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Shop and archive templates
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Custom add-to-cart buttons
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Upsells and related product layouts
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Checkout and cart page styling
Unlike many builders that rely on WooCommerce templates, Oxygen gives you visual control over every Woo element, enabling truly unique store designs.
8. Code-Friendly and Developer Ready
For developers, Oxygen provides:
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Built-in PHP support for dynamic elements
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Custom JS and CSS editors with syntax highlighting
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Integration with CodeMirror
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WordPress hooks and filters support
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Custom classes and IDs for every element
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Ability to write functions and call them via shortcodes or render elements dynamically
If you’re comfortable with HTML, CSS, or PHP, Oxygen gives you full access to the core — unlike “no-code” builders that get in the way.
9. Reusable Parts and Templates
Oxygen supports:
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Reusable Parts: Headers, footers, modals, and CTAs
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Templates: Apply designs to posts, pages, categories, CPTs
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Template Inheritance: Base templates that child templates inherit from
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Design Sets: Save your own UI kit or import others
This means you can build faster, more consistently, and maintain large sites with ease.
10. Lifetime License and Unlimited Usage
Oxygen’s pricing model is simple and attractive:
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One-time payment
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Use on unlimited sites (personal and client)
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Lifetime updates
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No renewal required
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No upsell tiers or feature gating
This makes Oxygen a long-term investment, especially for freelancers, agencies, or anyone building multiple sites.
Oxygen Builder vs Other Page Builders
Feature | Oxygen Builder | Elementor Pro | Divi Builder | Beaver Builder |
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Theme replacement | Yes | No | No | No |
Clean code output | Yes | No | No | Moderate |
ACF/dynamic content integration | Deep | Yes | Basic | Yes |
Conditional logic | Advanced | Basic | Limited | No |
Visual WooCommerce builder | Full | Yes | Yes | No |
Developer-friendly | Best-in-class | Medium | Low | Good |
One-time pricing | Yes | No | No | No |
Oxygen clearly caters to the more advanced user who wants complete control, performance, and flexibility. While other builders are easier for beginners, they often trade power for simplicity.
Pros and Cons
Pros
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Complete control over your site — no theme dependency
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Fast performance and clean code output
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Dynamic content integration with ACF and CPTs
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Powerful WooCommerce and conditional logic support
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Developer-friendly with custom code access
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Reusable components and design systems
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One-time payment, unlimited sites, lifetime updates
Cons
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Learning curve for non-technical users
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No inline editing for content (like Gutenberg)
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No native blogging interface (post editor is backend-based)
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Not compatible with some plugin-based themes or setups
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Requires investment in learning its layout logic (like divs, sections, containers)
Pricing
Oxygen Builder has a one-time pricing model:
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$129 – Basic (includes core builder)
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$149 – With WooCommerce Integration
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$179 – With Gutenberg block builder
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$229 – Full suite (includes composite elements and all integrations)
All plans include:
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Unlimited sites
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Lifetime updates
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Lifetime support
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60-day money-back guarantee
For agencies and power users, this is a very competitive offer, especially compared to SaaS-based builders or annual licenses.
Use Cases and Real-World Applications
Oxygen is used to build:
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Agency websites with unique design systems
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Fast-loading blogs with minimal bloat
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WooCommerce stores with custom checkout flows
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Landing pages with conditional CTAs
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Membership sites and course platforms
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Directories and dynamic data-driven websites
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SaaS product sites needing total design control
Whether you’re creating a marketing site or a client portal, Oxygen scales with your vision.
Final Verdict: Is Oxygen Builder Worth It?
If you want to build faster websites, enjoy clean code, and have developer-level control without sacrificing visual editing — Oxygen Builder is absolutely worth it.
It’s not for total beginners, but for serious WordPress users who value performance, customization, and scalability, Oxygen offers a toolset that’s hard to beat.
With one-time pricing, deep dynamic capabilities, WooCommerce support, and full site editing — it’s not just a page builder. It’s a framework for creating world-class WordPress sites.