Points and Rewards Review – Best WooCommerce Loyalty Plugin

In a world full of discount codes and price wars, one marketing strategy consistently delivers long-term profit: customer loyalty. Studies show that repeat customers are 9X more likely to convert than first-time visitors. Even better, loyal shoppers tend to spend more, refer others, and require less convincing. So, how do you get people to come back? One word: Rewards. The Points and Rewards WooCommerce Plugin enables store owners to create a flexible loyalty program where customers earn points for purchases, reviews, referrals, and more. These points can then be redeemed for discounts, helping you increase average order value, customer retention, and repeat visits.

Let’s explore why this plugin is essential for WooCommerce stores looking to build sustainable growth through loyalty.

What Is Points and Rewards for WooCommerce?

Points and Rewards is a powerful WooCommerce plugin designed to reward customers with loyalty points based on various actions.

Customers can:

• Earn points for placing orders

• Get bonus points for sign-ups, reviews, or referrals

• Redeem points for discounts at checkout

• View their points balance from their account

• Receive notifications about point earnings and redemptions

You, as the store owner, can:

• Set points-to-currency conversion rates

• Create point-expiration rules

• Offer birthday or anniversary bonuses

• Run promotions with double points

• Customize messages, thresholds, and earning rules

The result? A gamified shopping experience that turns customers into advocates and browsers into buyers.

Who Should Use the Points and Rewards Plugin?

This plugin is perfect for:

• Ecommerce businesses looking to reduce churn

• Subscription stores wanting to reward renewals

• High-AOV brands wanting to incentivize bigger purchases

• Small stores aiming to build repeat buyers

• Niche marketplaces looking for community engagement

• Digital product shops that want to upsell bundles or future access

If your store thrives when customers return, refer, and promote your products, a reward system is an absolute must.

Key Features at a Glance

Reward customers with points for purchases
Customize points earned per product or category
Offer signup, referral, birthday, and review bonuses
Allow partial or full point redemption at checkout
Points-to-currency conversion control
Set points expiry duration
Show points history on My Account page
Admin view of user point logs
Shortcodes and email notifications
Compatible with WooCommerce Subscriptions, WPML, Elementor

1. Earn Points for Every Purchase

The core feature: earning points for buying products.

You can:

• Assign points globally (e.g., 1 point per $1 spent)

• Set product-specific point values (e.g., earn 50 points for Product X)

• Offer category-wide rules (e.g., double points for “New Arrivals”)

• Exclude discounted items or certain products

This encourages:

• Higher cart values (“I want to earn more points”)

• Buying from select collections (“Double points today”)

• Increased retention over time (“I’m saving for a $20 reward”)

Points are tracked per customer, visible from their dashboard, and added after purchase completion or payment confirmation.

2. Flexible Redemption Rules

Customers can redeem points at checkout, fully or partially.

As the admin, you control:

• Points-to-currency ratio (e.g., 100 points = $5)

• Minimum redemption threshold (e.g., 300 points required to start)

• Maximum discount allowed per cart

• Whether coupons and points can be combined

This puts you in charge of how generous or strategic your loyalty system is.

You can even display the equivalent dollar value beside a customer’s point total—making it more tangible.

3. Non-Purchase Rewards: Signups, Reviews, and More

What makes this plugin powerful is its ability to award points beyond just purchases.

You can reward customers for:

• Creating an account

• Referring a friend

• Writing a product review

• Sharing on social media

• Celebrating a birthday (with bonus points!)

• Subscribing to your newsletter

These little touchpoints gamify the entire user journey, creating more engagement opportunities even outside of checkout.

And yes—everything is customizable, from point value to messages sent.

4. Referral System with Built-In Rewards

One of the best growth tactics for any ecommerce business?

Referrals.

With the Points and Rewards plugin, customers get a unique referral link they can share. When a new user signs up or makes a purchase using that link:

• The referrer earns points

• The referred user can receive a welcome bonus

• Admin can track referrals in the backend

This drives word-of-mouth growth, especially in industries like health, fashion, beauty, and digital products.

5. Points Expiry and Promotional Campaigns

To keep things exciting (and drive urgency), the plugin allows you to:

• Set expiry dates for points (e.g., points valid for 90 days)

• Run limited-time promos like “Double Points Weekend”

• Award points for specific product launches or collections

• Use WooCommerce hooks or shortcodes to add banners and CTAs

This lets you build marketing campaigns around your loyalty system—just like major brands like Sephora or Starbucks do.

6. Email Notifications and UX Touchpoints

Communication is key.

The plugin includes automated email notifications for:

• Point earnings

• Redemptions

• Expiring points

• Referral bonuses

• Promotional point events

You can customize these emails and encourage action (e.g., “Use your points before they expire!”).

Customers also see:

• Points earned on product pages

• Points history in their account area

• Conversion value when redeeming

• Custom messages during checkout

This improves trust and transparency—critical for adoption and repeat use.

7. Admin Panel and Reporting

As the store owner, you get full visibility:

• View point balances for each user

• Manually adjust balances (add/subtract)

• Export logs for reporting

• Track most active users

• Segment lists by points earned (for future targeting)

This is valuable data for upselling, cross-selling, and segmentation.

You can also use it to reward top customers, offer exclusive bonuses, or surprise dormant users with extra points.

8. Compatible with Subscriptions, WPML & Builders

Points and Rewards plays well with others:

• WooCommerce Subscriptions – reward recurring payments

• WPML – build multilingual loyalty experiences

• Elementor – insert points widgets or CTAs with shortcodes

• WooCommerce Coupons – combine or restrict based on cart behavior

• Membership plugins – create VIP tiers based on points

So whether you run a fashion brand, online course platform, or digital goods marketplace—this plugin adapts to your workflow.

Real-World Use Case: Fitness Ecommerce Store

Let’s say you run “FitFuel,” a WooCommerce store selling supplements and fitness gear.

With Points and Rewards, you can:

1. Offer 1 point per $1 spent

2. Give 100 bonus points for signing up

3. Award 25 points for product reviews

4. Let customers refer friends for 200 points each

5. Offer double points on new protein flavors

6. Allow 500 points = $10 discount at checkout

7. Send a birthday bonus of 300 points

8. Expire unused points after 6 months

Now you’ve created a loyalty ecosystem that rewards engagement, not just purchases—and keeps your customers coming back every month.

Pros and Cons

Pros:

• Full-featured loyalty system

• Works seamlessly with WooCommerce

• Custom rules for earning and redeeming

• Supports referrals, reviews, birthdays, and more

• Mobile-friendly and easy to use

• Boosts retention, AOV, and brand loyalty

• Compatible with major plugins and page builders

• Smart email notifications and analytics

Cons:

• Requires setup and planning to be effective

• Doesn’t include points marketplace (no physical rewards)

• Overly generous settings could affect margins if unmanaged

• Needs SMTP or third-party plugin for best email delivery

Pricing & Licensing

The Points and Rewards plugin is sold by multiple premium developers, but the most well-known version is from WP Swings (formerly MakeWebBetter) and YITH WooCommerce Points and Rewards Premium.

Pricing typically includes:

Always check developer terms—some offer lifetime plans, others offer recurring licenses.

Final Verdict: Is Points and Rewards Worth It?

Absolutely.

In today’s competitive ecommerce space, building loyalty is the difference between a customer who buys once and a customer who buys 10 times.

With the Points and Rewards WooCommerce plugin, you get:

• Flexible point rules

• Repeat customer incentives

• Referral growth

• Automated email follow-ups

• Full analytics and controls

It’s easy to use, powerful under the hood, and one of the best long-term investments you can make in customer retention and revenue growth.

Where to Get It

You can get the plugin from the official developer sites:

Pick the one that fits your brand, install it, set up your first loyalty rule—and watch your repeat customer rate increase over time.

Click here to get this Plugin Now!