You’ve set up your WooCommerce store. You’ve uploaded quality products, optimized your images, and launched your ads. But visitors are bouncing. Conversions are stalling. What’s missing? Product discovery. In online shopping, users expect to find what they’re looking for in seconds. If they can’t filter by size, color, brand, price, or category—they’ll leave and never return. That’s why smart filtering isn’t just a feature—it’s a conversion strategy. Enter Product Filter Pro by WooBeWoo, a powerful WooCommerce plugin that lets you create advanced, lightning-fast, customizable filters so your customers can search less and buy more.
Let’s unpack what makes this plugin a must-have for serious WooCommerce store owners.
What Is Product Filter Pro?
Product Filter Pro by WooBeWoo is a premium WooCommerce plugin that allows you to add smart, dynamic filtering options to your store.
Customers can filter products by:
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Category
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Attribute (color, size, material)
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Tags
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Price range
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Ratings
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Stock availability
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Sale status
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Custom taxonomies
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Brand or vendor (if applicable)
It works seamlessly with any WooCommerce theme and integrates with Elementor, Gutenberg, and most popular page builders.
The end result? An optimized product browsing experience that boosts conversions and reduces bounce rates.
Who Should Use Product Filter Pro?
This plugin is perfect for:
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Fashion and apparel stores with size, color, and brand filters
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Electronic shops needing attribute-based filtering (RAM, screen size, brand)
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Beauty or health brands with product types, effects, ingredients, or skin tones
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Grocery and food stores needing category and dietary filters
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Multi-vendor marketplaces with vendor/brand filters
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Any WooCommerce site with a wide product catalog
If your store has more than 20 products, this plugin helps users narrow choices quickly and buy faster.
Key Features at a Glance
Ajax live filtering (no page reloads)
Drag-and-drop filter builder
Filter by categories, tags, custom attributes
Price slider with range and step options
Stock, rating, and sale filters
Hierarchical filters (nested categories)
Elementor, Gutenberg, and shortcode support
Multiple filter layouts (sidebar, horizontal, mobile dropdowns)
Custom styling and display logic
URL indexing for SEO & sharable filter links
Compatible with custom product types
Mobile responsive & fast loading
Advanced caching options
1. Ajax Live Filtering (Speed = Sales)
Product Filter Pro uses Ajax technology, meaning users don’t have to reload the page every time they select a filter.
The filters update results instantly and smoothly, making browsing more enjoyable and friction-free.
Benefits include:
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Reduced bounce rate
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Faster browsing on mobile
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Immediate visual feedback
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No interruptions in the user journey
This small change alone can dramatically increase time on site and conversion rates.
2. Drag-and-Drop Filter Builder
Creating filters is incredibly easy thanks to the visual drag-and-drop filter builder.
You can:
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Add filter types (checkboxes, dropdowns, sliders, etc.)
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Arrange order visually
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Apply filters globally or per-page
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Assign filters to specific product categories
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Save and reuse filter sets for different shop layouts
No code. No shortcodes (unless you want to use them). Just drag, drop, and publish.
3. Filter by Anything—Literally
With WooBeWoo’s Product Filter Pro, you can filter by:
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WooCommerce categories and tags
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Product attributes like color, size, material, etc.
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Price range (with dynamic slider)
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Average rating (star-based)
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Stock status (in stock/out of stock)
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Sale status (on sale only)
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Custom taxonomies or brand (with third-party plugins)
You can even filter by:
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SKU
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Custom fields (ACF)
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Vendors (with Dokan or WC Vendors)
Whether your catalog is small or massive, the filtering stays fast and relevant.
4. Prebuilt Templates & Layouts
Don’t want to start from scratch?
The plugin comes with prebuilt templates that include:
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Sidebar filters
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Top horizontal filters
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Collapsible filters for mobile
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Sticky filter bars
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Accordion style for long lists (e.g., many brands)
You can insert them via:
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Gutenberg block
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Elementor widget
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Shortcode
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Widget area
The templates are clean, modern, and responsive—ready to match your site design.
5. Mobile Optimization That Actually Works
Many filter plugins break or clutter on mobile.
Not this one.
WooBeWoo includes:
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Mobile-friendly layouts
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Touch sliders for price ranges
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Toggle filters (accordion style)
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Full-screen modal filters for small screens
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Sticky filter buttons for easy access
Your visitors can filter efficiently from any device, without UI frustration.
6. SEO-Friendly URL Indexing
This feature is huge.
When users apply filters, the plugin updates the URL dynamically (e.g., ?color=black&size=large
), allowing:
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Indexed filter URLs by search engines
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Sharable filtered URLs (send a “blue jackets” link)
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Improved product discoverability via long-tail searches
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Tracking and analytics by funnel type
You can choose clean or parameterized URLs depending on your SEO strategy.
7. Multiple Filter Styles and Display Options
Need flexibility in how filters show up?
You can choose:
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Checkboxes (multi-select or single)
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Radio buttons
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Dropdowns
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Range sliders
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Color swatches or labels
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Image-based filter buttons (e.g., icons for brands or categories)
You can even style your filters with custom fonts, colors, borders, and hover effects—all without touching CSS (though it’s open to devs too).
8. Fast, Lightweight, and Performance-Ready
Unlike some filtering plugins that bog down your WooCommerce store, Product Filter Pro is built with performance in mind.
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Works well with caching plugins like WP Rocket or LiteSpeed
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Built-in lazy loading for filter results
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Optimized for stores with thousands of products
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Works on shared hosting or VPS setups
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Compatible with all modern themes
Plus, you can cache filtered results if needed for even faster loading.
9. Real-Time Analytics & User Behavior Insights
Curious which filters users engage with most?
WooBeWoo includes analytics to help you track:
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Popular filter combinations
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Products viewed after filtering
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Drop-off points
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Devices and location data
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Filter usage heatmaps (optional add-on)
Use this data to:
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Adjust product tags and categories
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Improve product bundling or layout
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Launch more relevant promotions
Real-World Use Case: Fashion Store with 500+ SKUs
Let’s say you run a WooCommerce store called StyleNest, selling clothing and accessories.
Before Product Filter Pro:
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Users had to scroll endlessly to find what they wanted
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The default WooCommerce filters were clunky
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Conversions were dropping because people couldn’t find the right size or color
After installing WooBeWoo:
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You set up filters for brand, size, price, rating, and availability
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Added mobile toggles and sticky filter bars
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Used color swatches for visual filtering
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Enabled SEO URLs for sharable filtered links
Result?
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30% decrease in bounce rate
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21% increase in average session time
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More purchases from mobile
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Higher average order value (thanks to easier discovery)
Pros and Cons
Pros:
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Drag-and-drop builder—no coding needed
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Ajax filters update instantly
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Flexible filter types (sliders, checkboxes, swatches)
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Works with Elementor, Gutenberg, and shortcodes
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SEO-friendly filtering URLs
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Responsive design for all devices
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Excellent documentation and support
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Compatible with most Woo themes and caching plugins
Cons:
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Learning curve for first-time filter builders
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Very large product databases may require tuning
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Some advanced features gated to the Pro version
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Lacks native filter analytics (requires integration or add-on)
Pricing & Licensing
WooBeWoo offers both free and premium versions.
Plan | Price | Sites | Features |
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Free | $0 | 1 site | Basic filtering (category, tag, price) |
Pro – Single | $49/year | 1 site | All filter types, Ajax, SEO URLs, templates |
Pro – 5 Sites | $99/year | 5 sites | Same, for agencies or networks |
Pro – Unlimited | $199/year | Unlimited | Best for developers or large stores |
Includes:
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1 year of updates and support
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Priority email ticketing
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Access to all filter modules
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No monthly billing
There’s also a lifetime license available during special promos.
Final Verdict: Is Product Filter Pro Worth It?
Absolutely.
If you’re running a WooCommerce store with even a moderate product range, Product Filter Pro by WooBeWoo is a game-changer.
It turns a browsing experience into a guided, frictionless journey where your customers can:
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Find exactly what they want
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Sort and compare without leaving the page
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Shop faster, smarter, and more confidently
It’s one of the few plugins that directly impacts conversion rate, engagement, and sales.
No gimmicks—just real functionality that gets results.
Where to Get Product Filter Pro
You can get the plugin from the official WooBeWoo website:
Download, install, and start creating smart product filtering in under 15 minutes.