Show Single Variations – Plugin for Product Visibility

If you run a WooCommerce store with variable products—like T-shirts in different sizes, mugs in different colors, or subscriptions with multiple options—you’ve probably noticed a common issue. Only the parent product shows up in your catalog, search results, and shop filters. Meanwhile, your product variations stay hidden. That’s a huge missed opportunity. Because if your customer is looking for a blue small T-shirt, they may never find it… even though it’s available. That’s where Show Single Variations by Iconic comes in. This powerful WooCommerce plugin solves that problem by letting you display individual product variations—just like standalone products—across your store.

In this review, we’ll break down exactly how Show Single Variations works, why it’s essential for modern WooCommerce stores, and how it can help you drive more traffic, better UX, and higher conversions without changing your inventory structure.

What Is Show Single Variations?

Show Single Variations is a premium WordPress plugin built by IconicWP (now part of StellarWP). It extends WooCommerce’s variable product system by allowing each product variation to:

• Appear individually in your catalog and search results

• Have its own image, URL, and description

• Show up in filtered results and category listings

Essentially, it breaks product variations out of hiding—so each one can be seen, clicked, and bought like a standard product, while still being tied to the parent product in your dashboard.

This means better discoverability, better SEO, and a smoother customer journey.

Why WooCommerce Variations Need a Visibility Upgrade

By default, WooCommerce hides variations from shop pages. This creates a disconnect between what you offer and what shoppers actually see.

Let’s say you sell sneakers in five colors and four sizes. That’s 20 different combinations. But only the parent product is listed in your shop. Visitors have to click into the product, choose a color, pick a size, and then add to cart.

That’s too many steps.

Customers browsing on mobile may not even realize all the options exist. Worse, they may not search the exact parent product name—so none of the variations appear in search results.

Show Single Variations fixes this by:

• Listing variations as individual results in your shop and category pages

• Making variations visible in layered navigation (e.g., color or size filters)

• Assigning unique images, URLs, and metadata to each variation

This gives every variation its own spotlight—resulting in higher clicks, more engagement, and ultimately, better sales.

Key Features of Show Single Variations

Let’s walk through what this plugin enables and why each feature matters.

1. Show Variations in the Catalog

This is the core feature. You can choose to **display specific variations in:

• Shop pages

• Category archives

• Tag pages

• Related product areas

• Search results

Instead of only showing a generic product with dropdowns, you can display each variation as if it were its own product listing.

This is perfect for:

• Apparel stores with colors/sizes

• Food or beverage SKUs by flavor

• Supplement lines by quantity

• Furniture by fabric or wood finish

• Subscriptions with multiple plans

And because everything remains tied to the parent product, inventory management stays simple.

2. Assign Unique Images Per Variation

Each variation can have its own:

• Product thumbnail

• Gallery images

• Featured photo

That means a customer can visually browse different options and click on the one they like—without having to guess what a “red” or “large” might look like.

This dramatically improves the user experience and helps reduce return rates, especially in fashion, beauty, or design-centric niches.

3. Enable Variations in Filtered Search

WooCommerce filtering systems (like color swatches, size selectors, and product attributes) normally only return parent products.

With this plugin, variations appear in filtered results. If a customer selects “Black” in the color filter, they’ll now see:

• Black shoes (not just the shoe’s parent listing)

• Black shirts in different styles

• Black accessories in all available sizes

This feels much more intuitive and natural for shoppers. As a result, it keeps people on your site longer and leads them closer to the purchase.

4. Create Unique URLs for Variations

One of the most useful features is the ability to generate dedicated URLs for each variation.

This is great for:

• Linking directly to a specific color/size from a landing page

• Running product-specific ads or promotions

• Improving SEO rankings with variation-level metadata

• Allowing customers to bookmark or share exact configurations

And the best part? The add-to-cart process still works seamlessly. Customers land on the right variation page and can purchase immediately.

5. Control Which Variations Are Shown

Not every variation needs to be visible. That’s why the plugin gives you full control over which ones appear in your shop or filtered results.

For each variation, you can choose:

• Show in catalog? (Yes or No)

• Show in search results?

• Show in filters?

This flexibility allows you to:

• Feature bestsellers only

• Hide seasonal items until needed

• Promote certain SKUs while keeping others internal

It’s all handled with simple toggles—no coding required.

6. Works With Swatches, Quick Views, and Custom Templates

The plugin integrates well with:

• WooCommerce variation swatch plugins

• Quick view popups

• Custom shop templates

• Theme builders like Elementor, Divi, and Gutenberg

If you’re using custom designs or layered attributes, Show Single Variations won’t break them. In fact, it enhances them by providing more context to your variation data.

7. SEO and Performance Benefits

Displaying variations individually can also have SEO benefits. You can:

• Index more variation-specific product pages

• Target long-tail keywords like “black V-neck T-shirt size XL”

• Add structured data and schema to each variation

• Drive more clicks from search with exact titles and images

And because the plugin is built by Iconic (a StellarWP brand), it’s optimized for performance. Pages load fast. Catalogs don’t bloat. And your variation count won’t slow down your shop.

Real Use Cases for Show Single Variations

Let’s look at how real stores use this plugin to grow.

Fashion Retailer

A clothing store offers shirts in 8 colors and 5 sizes. With this plugin:

• Each color-size combination gets its own listing

• Customers can shop by color in the catalog

• Filter tools now show “Blue, Large” as a product

• SEO pages rank for exact keywords like “blue slim fit shirt”

Result: Faster decision-making and lower return rates.

Supplement Store

A store sells protein powders in 4 flavors and 3 package sizes.
Before the plugin, only the parent product appeared. Now:

• Each variation shows its own price, image, and title

• Customers can click “Chocolate 5lb” directly from the shop page

• Filters like “5lb” and “Vanilla” work as expected

Result: Higher click-throughs and improved product discovery.

Gift Shop with Seasonal SKUs

A store sells mugs with 12 designs across different occasions.
They only want to highlight the best-selling Valentine’s Day designs in February.

With the plugin:

• Only selected variations are shown

• Specific designs appear in “Valentine’s” category

• Customers can shop by design, not just parent product

Result: Better targeting and focused seasonal promotion.

Pros and Cons

Pros

• Makes product variations visible in the shop and search

• Enables variation filtering, linking, and unique URLs

• Improves UX, SEO, and conversions

• Supports swatches, filters, and popular themes

• Simple interface and fast performance

• Saves time with better inventory visibility

Cons

• Not useful if you don’t sell variable products

• Requires WooCommerce to be configured properly

• May increase the number of visible items in your shop (not a problem, but worth noting)

Pricing – Is It Worth It?

As of this writing, Show Single Variations is priced at:

• $79/year for a single site

• $159/year for 3 sites

• $319/year for unlimited sites

Each license includes:

• 1 year of updates and support

• All features mentioned

• Seamless integration with other Iconic plugins

There’s also a 14-day money-back guarantee, so you can try it risk-free.

When compared to the potential revenue boost from improved product visibility, better SEO, and smoother navigation, this plugin can pay for itself very quickly—especially if you’re managing a growing product catalog.

Final Verdict: Should You Use Show Single Variations?

If you’re selling variable products with WooCommerce, this plugin is not just helpful—it’s essential.

Show Single Variations fixes a longstanding limitation in the WooCommerce system. It:

• Makes your products easier to find

• Increases clarity for shoppers

• Reduces friction in the buyer journey

• Opens the door for smarter SEO and filtering

Whether you’re a fashion brand, tech accessories seller, subscription box provider, or any business with multi-option products—this plugin turns complexity into clarity.

And that leads directly to more sales.

If you’ve got variations hiding in the background, this is your opportunity to bring them front and center—and let your products speak for themselves.

Click here to get Show Single Variations Plugin Now!