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WishLists for WooCommerce is a WordPress plugin that integrates directly with your WooCommerce store to enable wishlist functionality for your customers.
With this plugin, visitors can:
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Add products to their personal wishlist with one click
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View saved items across multiple sessions and devices
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Create multiple wishlists (e.g., birthdays, holiday shopping, etc.)
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Share wishlists via email or social media
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Move items between wishlists or directly to the cart
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Get back to your store to complete a saved purchase
For store owners, this means:
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Higher return visits
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Better user experience
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Increased average order value
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More insight into customer preferences
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Free viral traffic from shared wishlists
It’s one of those features that customers expect—and one that keeps them coming back.
Why Add Wishlists to Your WooCommerce Store?
Adding a wishlist feature isn’t just about convenience—it’s a strategic move.
Here’s why:
1. Boost Customer Retention
When users can save their favorite items, they’re more likely to return. Wishlists act as reminders and purchase motivators.
2. Encourage Repeat Visits
Many shoppers aren’t ready to buy right away. Wishlists give them a reason to come back—especially if you trigger reminders or price-drop emails.
3. Enable Social Sharing
Customers can send their wishlist to family or friends for birthdays, weddings, holidays, or just for fun—creating referral opportunities for your brand.
4. Personalize Marketing
With wishlist data, you can understand what customers want—and market accordingly. Send personalized offers or recommendations based on wishlist items.
5. Increase Cart Value
When people return to purchase from their wishlist, they often buy more than they originally intended—especially if you run discounts or bundle offers.
6. Support Gift Registries
Wishlists can double as registries for weddings, baby showers, and birthdays—expanding your customer use cases and helping you reach new buyers.
Who Should Use This Plugin?
Any WooCommerce store owner who wants to:
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Improve customer experience
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Keep visitors engaged
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Drive more repeat purchases
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Enable product sharing
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Build better marketing funnels
It’s especially useful for:
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Fashion & apparel stores
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Gift shops
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Electronics and gadgets
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Bookstores
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Beauty & wellness shops
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Online marketplaces
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Baby product stores
Whether you sell digital downloads or physical goods, if your store has more than a few SKUs, this plugin will make your customer’s life easier—and boost your conversions in return.
Key Features of WishLists for WooCommerce
Let’s explore what the plugin actually does—and why it matters.
1. One-Click Wishlist Buttons
Each product gets a simple “Add to Wishlist” button, placed either:
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On product pages
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In product listings (category/archive view)
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As a floating icon or embedded button
It works seamlessly with your site’s design and can be customized to match your branding.
2. Multiple Wishlist Support
Customers can create and manage multiple named wishlists, such as:
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“Christmas 2025”
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“Birthday Gift Ideas”
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“For My Office”
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“Future Purchases”
This is great for organized shoppers or those creating different lists for different purposes.
3. Private and Shareable Lists
Users can choose to:
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Keep lists private
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Share via a unique URL
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Send via email
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Post on social media
Great for gifting, group buying, or referral marketing.
4. Easy Wishlist Management
Customers can:
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Add or remove items
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Move products to other lists
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Add items to cart
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See product availability and prices
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Get updates if items go out of stock
Everything works via a clean front-end interface, no need for a backend login.
5. Guest User Wishlists (No Login Required)
One of the best features: even guest users can create wishlists that are saved via browser session or cookies.
If they log in later, their list can be merged or preserved. This removes friction and encourages more engagement from first-time visitors.
6. Wishlist Page with Shortcode Support
The plugin generates a dedicated Wishlist page, where users can manage their saved items. You can customize this using shortcodes or Gutenberg blocks, and embed it anywhere on your site.
7. Admin Analytics
As a store owner, you can view:
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Most wished-for products
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Wishlist creation trends
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Wishlist-to-cart conversions
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Abandoned wishlists
These insights can shape your marketing, inventory planning, and promotional strategies.
8. Fully Responsive Design
The plugin is mobile-friendly out of the box. Wishlists look great on phones, tablets, and desktops alike—ensuring smooth UX across all devices.
9. Customizable Styling and Placement
You can style buttons, icons, and messages using:
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Built-in settings
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Custom CSS
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Theme overrides (for developers)
You can also choose button placement: inline, below price, or above the Add to Cart button.
10. GDPR Compliance Features
The plugin respects user privacy and offers GDPR-friendly settings. You can allow users to delete their wishlists, avoid saving identifiable data, and provide clear notices on how data is handled.
Real-World Use Cases
Let’s explore how real businesses are using WishLists for WooCommerce:
Fashion Store
A boutique clothing store allows users to save items they’re unsure about. When a sale hits, the store sends personalized “Your Wishlist is on Sale!” emails. Result: A spike in conversions and fewer abandoned carts.
Gift & Craft Shop
Customers shopping for birthdays and holidays save their favorites to themed wishlists. They share links with friends and family, who shop directly from the list. The store gains free word-of-mouth traffic and more orders per customer.
Online Bookstore
A niche book retailer uses wishlists to keep readers coming back. Users save books they want to read later, and the store uses those lists to send personalized recommendations, increasing upsells and cross-sells.
Tech Gadgets Store
High-ticket items like laptops or accessories aren’t always bought immediately. Customers save them to wishlists and return weeks later. The store sends back-in-stock and price drop alerts based on wishlist behavior—driving more sales.
How to Set Up WishLists for WooCommerce
Getting started is simple:
Step 1: Install and Activate
Download the plugin (from Themexplug or the developer), upload to your WordPress site, and activate it like any standard plugin.
Step 2: Configure General Settings
Go to WooCommerce > Settings > Wishlist, where you can:
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Enable/disable guest wishlists
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Set wishlist visibility defaults (public, private, shared)
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Define button placement and text
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Choose icons and behavior
Step 3: Customize Wishlist Page
The plugin will create a Wishlist page by default, using a shortcode like:
[woocommerce_wishlist]
You can customize the layout using blocks, shortcodes, or page builder widgets.
Step 4: Style to Match Your Brand
Use your theme’s customizer, additional CSS, or plugin settings to adjust colors, button size, hover effects, and more.
Step 5: Test and Go Live
Visit a product page, click “Add to Wishlist,” and view your list from the wishlist page. Ensure sharing, adding to cart, and removing items all work as expected.
You’re now ready to give your customers a better shopping experience.
Pros and Cons
Pros
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Seamless integration with WooCommerce
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Supports guest users and multiple wishlists
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Increases engagement and return visits
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Shareable and private list options
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Works with all product types (simple, variable, grouped)
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Great for gift registries and personal shopping
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Lightweight and mobile-responsive
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One-time purchase with no monthly fees
Cons
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May require custom styling to match some themes
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Admin analytics may be basic without extensions
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Limited automated email features unless paired with MailPoet or similar tools
Overall, the pros far outweigh the cons—especially for stores looking to drive long-term customer engagement.
Frequently Asked Questions
Can users share their wishlist?
Yes. Users can generate a unique link to their wishlist and share it via email or social platforms.
Do I need a user account to use wishlists?
No. Guest users can add items to their wishlist, which will be saved using cookies. They can create an account later and still access their saved items.
Does it work with variable products?
Yes. Users can wishlist simple, variable, grouped, and even subscription-based products.
Can I customize where the Add to Wishlist button appears?
Absolutely. Choose between predefined positions (above/below Add to Cart), shortcodes, or even custom placements via hooks.
Does it slow down my store?
No. The plugin is lightweight and optimized to work efficiently with WooCommerce, even on large product catalogs.
Final Verdict: Is WishLists for WooCommerce Worth It?
Without question—YES.
Wishlists have become a default expectation in online shopping. They improve UX, increase return visits, and fuel repeat sales. This plugin makes it incredibly easy to add that functionality without bloating your store or confusing users.
Whether you’re running a gift shop, electronics store, or fashion brand, WishLists for WooCommerce gives your customers more reason to return, engage, and buy.
It’s a simple feature that drives real revenue—and this plugin nails it.
Get WishLists for WooCommerce on Themexplug
Ready to give your WooCommerce store a major boost in engagement and conversion?
Download WishLists for WooCommerce – WordPress Plugin today on Themexplug and enjoy:
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Instant access
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Unlimited site usage
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Lifetime updates
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Simple setup and integration
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Customer-loved features
Make shopping personal. Make sales easier. Add wishlists today.
