Every website goes through changes. You delete old pages, update URLs, migrate content, or launch a redesign. But here’s the problem—links on the internet never die. If someone clicks on an outdated URL or visits a page that no longer exists, they’ll hit a 404 error. That’s not just bad for user experience—it’s a leak in your SEO strategy. Search engines penalize broken links. Users bounce. Trust erodes. That’s where WP 301 Redirects Pro comes in.
This powerful WordPress plugin automatically handles redirects, detects broken links, prevents bad traffic, and helps you retain your rankings, fix errors, and boost UX—all without coding.
Let’s explore what makes this tool a favorite among marketers, bloggers, SEOs, and developers.
What Is WP 301 Redirects Pro?
WP 301 Redirects Pro is a premium WordPress plugin developed by WebFactory Ltd that gives you complete control over redirects and link management on your website.
It allows you to:
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Create, edit, and monitor 301 (permanent), 302 (temporary), and 307 (temporary) redirects
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Automatically detect and fix broken or changed URLs
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Prevent fake or bad traffic from bots
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Track real-time redirect activity and hits
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Integrate with tools like Google Analytics and SEO plugins
Unlike other redirect plugins, WP 301 Redirects Pro is intelligent. It auto-corrects mistyped URLs, respects user intent, and integrates beautifully with your WordPress dashboard.
Who Should Use WP 301 Redirects Pro?
This plugin is a perfect fit for:
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Bloggers with hundreds of articles and changing slugs
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Marketers running split tests and updating campaign pages
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eCommerce store owners who update product URLs frequently
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Agencies and developers managing multiple client sites
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Website owners recovering from migrations or redesigns
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Anyone tired of losing traffic to broken links
If SEO and traffic matter to your business, redirects are not optional—they’re essential.
Key Features at a Glance
Easy 301, 302, and 307 redirect creation
Intelligent auto-redirects for mistyped or moved URLs
Built-in 404 error monitoring
Block bad bots and fake traffic
Real-time hit tracking and redirect analytics
Import/export redirect rules
Works with custom post types and query strings
Compatible with page builders and SEO plugins
Google Analytics & UTM tracking support
White-label and multisite support
1. Set Up Smart Redirects in Seconds
Creating a redirect manually can be a hassle—especially if you’re using .htaccess
or a developer plugin.
With WP 301 Redirects Pro, it’s as simple as:
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Choose the redirect type (301, 302, or 307)
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Enter the old URL
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Enter the new destination URL
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Save—and you’re done!
You can also:
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Redirect entire folders or URL patterns
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Preserve query strings
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Use wildcards or exact matches
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Set redirects for unpublished or deleted pages
Whether you’re redirecting blog posts, WooCommerce products, or custom URLs, it just works.
2. Auto-Fix for Mistyped and Broken Links
What sets WP 301 Redirects apart is its intelligent redirect engine.
It automatically:
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Detects when a URL is entered incorrectly
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Suggests the most relevant existing page
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Redirects visitors to the correct content
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Avoids unnecessary 404 errors
This protects your traffic from common user errors like:
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/aboutt-us/
→/about-us/
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/blog/article-title-1
→/blog/article-title-v2
Search engines see stability. Users experience continuity. You get better bounce rates and improved trust.
3. Built-In 404 Error Monitoring
A big part of redirect strategy is knowing where the leaks are.
WP 301 Redirects Pro includes a 404 error log dashboard where you can:
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See which URLs are causing 404s
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Track how often they’re hit
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Add redirects directly from the log
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Monitor user-agent and IP data
This is great for fixing:
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Deleted pages
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Moved content
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Typo traffic
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Mislinked backlinks
You’ll quickly identify broken inbound links and capture traffic you were losing without knowing.
4. Block Bad Traffic and Bot Attacks
The plugin also includes traffic filtering tools to stop:
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Fake referral spam
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Malicious bots scanning URLs
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Crawlers trying brute-force paths
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IPs flooding your site with junk hits
You can:
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Block access based on user agent
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Log suspicious hits for review
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Prevent SEO manipulation by rogue bots
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Keep your analytics data clean
Your site runs faster, your reports stay accurate, and your resources are spent serving real users.
5. Real-Time Redirect Analytics
For every redirect you create, WP 301 Redirects Pro shows:
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How many times it’s been hit
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Where users came from
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Which browser or device was used
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Which redirect rules are most effective
You can:
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Sort and filter hits
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See redirection trends
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Identify popular old URLs
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Analyze campaign or landing page performance
This data is especially useful when running promotions, split tests, or redesigns.
6. Google Analytics & UTM Tracking Support
Want to keep your Google Analytics data in sync?
WP 301 Redirects Pro lets you:
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Preserve UTM parameters through redirects
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Track hits that originate from specific campaigns
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Maintain attribution for PPC, email, or social
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Avoid losing conversion tracking due to redirects
Whether you’re using GA4 or older Universal Analytics, your traffic sources stay accurate and aligned.
7. Works with All Page Builders and SEO Plugins
You won’t have to worry about compatibility. WP 301 Redirects Pro works out of the box with:
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Elementor, WPBakery, Gutenberg, Divi
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Yoast SEO, Rank Math, SEOPress
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WooCommerce product URLs
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Multisite WordPress networks
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Custom post types and query strings
No coding. No breakage. Just smooth redirection on any WordPress stack.
8. Import, Export & White-Label Features
For developers and agencies, this plugin saves hours of work.
You can:
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Import redirects from CSV
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Export all current rules as a backup or template
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Use white-label mode to hide branding from clients
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Apply redirect settings across multiple sites
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Maintain client sites without giving full access to the dashboard
It’s a set-it-and-forget-it tool that scales with your workflow.
Real-World Use Case: Rescuing SEO During a Site Redesign
Imagine you’re redesigning a 5-year-old blog with 300+ articles. Some URLs are changing. Others are being deleted.
Without redirects:
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You’ll lose all the SEO value those articles built
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Visitors hitting old links will bounce
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Google will show 404 errors in Search Console
With WP 301 Redirects Pro:
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You bulk-redirect all changed slugs to their new counterparts
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You auto-fix typos and outdated shared links
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You monitor 404 logs to catch anything missed
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You maintain rankings and traffic without manual guesswork
What would normally be an SEO nightmare becomes a seamless, controlled transition.
Pros and Cons
Pros:
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Fast and easy to use, even for beginners
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Smart redirect detection and typo correction
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Saves SEO juice during migrations or updates
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Built-in 404 monitor and redirect analytics
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Blocks spam traffic and bad bots
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Integrates with all major WordPress plugins
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Developer-friendly with import/export tools
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Clean UI and responsive support
Cons:
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Some advanced features are Pro-only
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Doesn’t include link shortening or cloaking (different use case)
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May require setup time on large sites
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Not a full security plugin (use alongside firewalls if needed)
Pricing & Licensing
WP 301 Redirects offers both free and premium versions.
Plan | Price | Best For |
---|---|---|
Free | $0 | Basic redirects, limited features |
Pro Personal | $49/year | 1 site, full features, support |
Pro Team | $79/year | 5 sites, full features |
Pro Agency | $199/year | 100 sites, white-label, client tools |
Each license includes:
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1 year of updates and premium support
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Full access to analytics, typo fixing, and 404 monitoring
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Clean uninstall with no database clutter
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100% GPL and safe for commercial use
You can upgrade or cancel anytime.
Final Verdict: Is WP 301 Redirects Pro Worth It?
Yes—especially if you care about SEO, traffic, and user experience.
Redirects are not just a “nice to have.” They’re essential. WP 301 Redirects Pro:
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Saves you from Google penalties
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Captures lost traffic
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Preserves link equity
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Automates tedious redirect logic
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Makes your website smoother and more professional
Whether you’re managing one blog or 100 client websites, this plugin gives you clarity, control, and protection—all in one elegant dashboard.
Where to Get WP 301 Redirects Pro
You can download the free version on the WordPress plugin directory or buy the Pro version directly from the developer’s site:
Install it. Set your rules. Let your links live forever—without the 404s.