WPBakery Page Builder Review – Drag & Drop WordPress Design

Gone are the days when building a custom WordPress layout required knowing PHP, CSS, or hiring a developer. Today, with drag-and-drop page builders, you can create beautiful, functional websites without touching a line of code. Among the pioneers of this movement is WPBakery Page Builder—one of the most widely used and battle-tested visual editors in the WordPress ecosystem.

Whether you’re designing landing pages, customizing blog layouts, or building a client website from scratch, WPBakery gives you full control over your page structure, styling, and content.

In this in-depth review, we’ll break down exactly why WPBakery remains a favorite for many designers, agencies, and WordPress users worldwide.

What Is WPBakery Page Builder?

WPBakery Page Builder (formerly Visual Composer) is a premium drag-and-drop website builder plugin for WordPress. It lets you design custom layouts and add advanced elements—without needing any coding skills.

It supports both frontend (visual) and backend (tree-based) editing, giving you flexibility depending on your workflow. With a wide range of content elements, layout options, and integrations, you can build almost any kind of page.

With over 4.3 million users, WPBakery is one of the most trusted design tools in the WordPress world.

Who Should Use WPBakery?

WPBakery is ideal for:

• WordPress beginners who want full design control

• Freelancers and agencies building client websites

• Bloggers and content creators enhancing layout variety

• eCommerce store owners customizing WooCommerce pages

• Developers who want visual tools without sacrificing performance

• Theme builders creating demo templates for sale or client use

Whether you’re a novice or a seasoned designer, WPBakery offers tools that scale with your needs.

Key Features at a Glance

Frontend & backend visual editing
50+ content elements and modules
100+ predefined templates
Grid builder for post/product listings
WooCommerce and WPML compatible
Theme and plugin integration ready
Responsive layout controls
Parallax, video, and animation effects
Role manager for user access control
Developer-friendly with custom shortcodes

1. Frontend and Backend Editors – Two Ways to Work

WPBakery gives you the freedom to build using either:

• Frontend Editor: See your page in real-time as you design it. Click, drag, style—no guesswork.

• Backend Editor: See your layout in structured blocks—great for complex or nested elements.

This dual-mode approach makes it easy to switch between visual creativity and structural precision. It’s also a huge plus for users who prefer different workflows.

2. Drag-and-Drop Without Coding

At the heart of WPBakery is its intuitive drag-and-drop editor.

You can add elements like:

• Text blocks

• Images and carousels

• Icons and buttons

• Countdown timers

• Testimonials and tabs

• Video backgrounds

• Accordions, pricing tables, and more

Each element can be styled with custom fonts, margins, colors, and animations. There’s no need to dig into the code unless you want to.

3. Massive Template Library

WPBakery includes 100+ professionally designed templates for all types of pages, including:

• Homepages

• Services pages

• Contact forms

• Portfolios

• Landing pages

• FAQs and About sections

You can import a layout with one click, then customize it to match your brand. It’s an excellent way to speed up development, especially for client work.

4. Advanced Grid Builder for Posts, Products & Portfolios

Want to display blog posts, WooCommerce products, or custom post types in a grid or masonry layout?

WPBakery’s Grid Builder allows you to:

• Choose grid, masonry, or carousel style

• Filter by categories or tags

• Add hover effects and overlays

• Customize column spacing and responsiveness

• Create a dynamic content showcase

This is perfect for building blog feeds, portfolios, or online shops with style.

5. Full WooCommerce Compatibility

WPBakery integrates smoothly with WooCommerce, giving you the ability to:

• Customize product pages and category layouts

• Add product carousels and promotional sections

• Design custom sales pages with call-to-actions

• Place products inside landing pages

It’s ideal for store owners who want a polished, branded look—without hiring a developer.

6. Mobile Responsive Controls

Every element in WPBakery is responsive by default—but you also have fine-tuned control.

You can:

• Adjust visibility per device (hide on mobile, show on desktop)

• Set custom margins and padding per screen size

• Use responsive columns and stacking logic

• Preview changes on phone, tablet, and desktop views

This ensures your site looks great on any screen size, which is critical for SEO and conversions.

7. Custom Styling, Animations, and Parallax Effects

Designers will love the visual enhancements WPBakery offers:

• Parallax backgrounds for visual depth

• Video backgrounds for full-screen impact

• Scroll animations and transitions

• Shape dividers for section separation

• Custom font support with Google Fonts integration

These features give your pages a premium, polished feel—with no extra plugins needed.

8. Role Manager for Team and Client Access

If you manage a multi-user site or work with clients, WPBakery includes a role manager that controls who can access the builder.

You can:

• Limit access by user role (e.g., editor, contributor)

• Allow or restrict element usage

• Hide specific templates or modules

• Keep clients from breaking complex layouts

This is a huge time-saver for agencies and teams handling multiple projects.

9. Developer Friendly with Shortcodes and Custom Modules

While WPBakery is great for beginners, it’s also built with developers in mind.

You can:

• Create custom shortcode elements

• Use your own CSS/JS per element or globally

• Extend templates with reusable blocks

• Integrate 3rd-party plugins and add-ons

• Export/import layouts between sites

With a strong API and community of add-ons, WPBakery becomes a powerful part of any developer’s toolkit.

10. Wide Compatibility with Themes and Plugins

WPBakery is bundled with many popular premium themes, but it also works seamlessly with:

• Any well-coded theme (Astra, OceanWP, Avada, etc.)

• Multilingual setups via WPML

• SEO plugins like Rank Math and Yoast

• Slider plugins, form builders, and pop-up tools

This versatility makes it a smart investment for long-term use across multiple projects.

Real-World Use Case: Building a Client Website from Scratch

Let’s say you’re building a website for a wellness coach.

With WPBakery, you can:

• Use a premade homepage template with call-to-action buttons

• Add testimonials in a stylish carousel

• Create a services section with pricing tables

• Embed YouTube videos with a custom background

• Design a booking form using a form plugin + WPBakery layout

• Build a blog layout with the grid builder

• Restrict editor access for the client using role manager

Result? A fully customized, professional website delivered fast—without code.

Pros and Cons

Pros:

• Intuitive drag-and-drop interface

• Frontend and backend editing

• Dozens of content elements

• Mobile responsive controls

• WooCommerce and WPML compatible

• Huge template library

• Custom CSS/JS and shortcode support

• Works with most themes and plugins

• One-time payment (no monthly fee)

Cons:

• Can feel bloated on large or slow hosts

• Requires a learning curve for beginners

• Locked to WPBakery (not cross-compatible with Elementor)

• Add-ons sometimes needed for advanced features

• Doesn’t include a theme builder (like Elementor Pro)

Pricing & Licensing

WPBakery is available via:

🔹 CodeCanyon (Standalone License)

• Price: $64 (one-time)

• Includes: Lifetime updates, 6 months support

• Usage: 1 website

You may also find it bundled with premium themes, but note: bundled versions don’t include direct plugin updates unless you purchase a separate license.

Final Verdict: Is WPBakery Page Builder Still Worth It?

Absolutely—especially for users who prefer structure and familiarity.

WPBakery remains one of the most mature, stable, and versatile page builders in the WordPress world. While newer tools like Elementor and Bricks are gaining popularity, WPBakery’s:

• Backend + frontend editing

• Massive user base

• Long-term plugin/theme compatibility

• Grid builder and WooCommerce support

• Lifetime update model

…still make it a solid choice for professional developers and freelancers working across different clients and environments.

If you want full design control without writing code, and you value a proven track record of updates and support—WPBakery won’t let you down.

Where to Get WPBakery Page Builder

You can buy WPBakery directly from CodeCanyon:

Install the plugin, activate your license, and start designing your site with drag-and-drop ease.

Click here to get this plugin Now!