In the world of WordPress themes, some names come and go—but a few become legendary. X Theme is one of them. Branded boldly as “The Ultimate WordPress Theme,” X has been a favorite of designers, developers, and business owners for years. But with so many flashy new multipurpose themes and page builders in the market, does X still hold its ground? The short answer: Yes—but with caveats.
In this in-depth review, we’ll explore what makes X Theme stand out, its core features, real-world use cases, customization power, and how it compares to today’s modern alternatives. If you’re considering using X Theme for your next website project, this guide will help you decide whether it’s the right fit.
What Is X Theme?
X theme is a premium WordPress theme developed by ThemeCo and launched on ThemeForest. Known for its bold claim of being the “ultimate” theme, X Theme was one of the first WordPress themes to fully embrace the idea of modular design and front-end page building.
Unlike traditional themes, which offered fixed layouts, X introduced Stacks—multiple complete designs within one theme. Add to that the powerful Cornerstone page builder, and X became a powerhouse for creating any kind of site.
Over the years, X Theme has evolved to include:
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Native front-end builder (Cornerstone)
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Dozens of pre-built sites and layouts
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Marketing integrations
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WooCommerce compatibility
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Custom post types and global styling tools
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Tight ecosystem of premium extensions
With 200,000+ sales and a loyal user base, X has proven its staying power—but how does it perform in today’s fast-moving WordPress ecosystem?
Who Is X Theme For?
X Theme is ideal for:
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Agencies and freelancers who need to build websites fast
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Entrepreneurs and small business owners who want full control
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Marketers and bloggers looking for conversion tools
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Developers who appreciate clean code and flexibility
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eCommerce stores powered by WooCommerce
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Course creators or membership sites that need integrated features
If you want a true all-in-one WordPress theme with deep customization options and native builder support, X may still be one of the best options.
Key Features of X – The Ultimate WordPress Theme
Let’s break down the features that make X Theme unique—and how they stack up in 2025.
1. Four Complete Design “Stacks”
X Theme includes four design “Stacks”, each acting like a separate theme with its own structure and aesthetic:
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Integrity – Great for businesses, portfolios, and corporate sites
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Renew – A flat design with minimal styling
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Icon – A bold, modern design perfect for bloggers
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Ethos – A magazine-style layout ideal for content-heavy sites
Each Stack comes with unique headers, footers, navigation styles, and templates. This gives you 4 design frameworks in one theme, with the freedom to switch or customize deeply.
2. Cornerstone Page Builder
Cornerstone is X Theme’s native front-end page builder. Unlike third-party options like Elementor or WPBakery, Cornerstone is:
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Built specifically for X
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Seamless and fast
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100% front-end (WYSIWYG)
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Modular with draggable elements
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Live styling preview support
With Cornerstone, you can build pages visually with no coding, yet retain full control over every section, row, and column.
It includes:
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Section templates
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Dynamic content elements
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Custom CSS for each element
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Integration with WordPress Customizer
Cornerstone remains one of the most intuitive builders, especially for beginners.
3. Global Design Tools
In 2025, site-wide design consistency is critical. X Theme now offers Global Blocks, Templates, and Presets that help you:
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Create reusable components (headers, CTAs, footers)
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Apply brand styling across the site
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Set color schemes, typography, and spacing globally
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Edit once and update everywhere
This is a big win for businesses that need brand consistency without rebuilding every page.
4. Marketing & Conversion Elements
X Theme includes conversion-focused features right out of the box:
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Call-to-action sections
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Email opt-in integrations (Mailchimp, ConvertKit, ActiveCampaign)
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Countdown timers
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Modal popups
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Form integrations
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Google Fonts & icon sets
With minimal effort, you can build landing pages, squeeze pages, and lead funnels using Cornerstone and X’s built-in tools.
5. WooCommerce Support
Selling products? X Theme offers full WooCommerce integration with:
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Custom product layouts
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Shopping cart and checkout styling
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WooCommerce widgets in Cornerstone
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Product quick view and filters
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Mobile-optimized design
You can build anything from a small digital store to a full-scale eCommerce brand with X.
6. 30+ Premium Extensions Included
X ships with a suite of premium plugins (extensions) that extend your site’s functionality at no extra cost, including:
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Slider Revolution
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Essential Grid
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The Grid
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ConvertPlug
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ACF Pro
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Typekit integration
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Disqus comments
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White Label tools
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Custom 404 builder
These extensions cover SEO, speed, design, email marketing, and UX, making X one of the most generous themes in terms of value.
7. Performance and SEO Optimized
X is built with performance in mind:
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Clean, semantic HTML5
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Minified CSS and JS
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Fast loading times (especially with Cornerstone)
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Schema.org markup
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Optimized for Yoast, RankMath, SEOPress
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Image lazy loading
It works well with caching plugins and CDN services—making it ideal for sites that need speed and scalability.
8. Developer-Friendly
Advanced users will appreciate:
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Child theme support
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Clean code with comments
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Hooks and filters
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Global JavaScript and CSS editors
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REST API compatibility
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White labeling and multisite compatibility
Whether you’re building a custom solution or using X in a client project, it’s built with devs in mind.
Real-World Use Cases
1. Small Business Website
Use Integrity stack + Cornerstone to build a branded homepage, service pages, contact forms, and blog—all styled consistently.
2. Marketing Funnel
Use the built-in marketing tools to create landing pages, opt-in forms, timers, and conversion tracking—no need for ClickFunnels.
3. Portfolio or Freelancer Site
Use Icon or Renew stack to showcase your work with image grids, testimonials, and case studies.
4. Online Store
Integrate WooCommerce to sell products with custom checkout flows, upsells, and product bundles.
5. Membership or LMS Site
Use X with a membership plugin or LearnDash to create a gated content platform, with protected lessons and custom dashboards.
X Theme vs Other Multipurpose Themes
Feature | X Theme | Avada | Astra Pro | Divi |
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Native Page Builder | Cornerstone | Fusion Builder | None (uses Elementor/Beaver) | Divi Builder |
WooCommerce Support | Yes | Yes | Excellent | Yes |
Pre-built Layouts | 30+ | 80+ | 150+ | 200+ |
Performance Optimization | Very Good | Needs tuning | Excellent | Can be heavy |
Developer Tools | Yes | Limited | Yes | Yes |
Included Extensions | 30+ Plugins | Several | Add-ons required | Built-in tools |
Pros and Cons of X Theme
Pros
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Powerful front-end builder (Cornerstone)
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Multiple stacks = multiple design systems
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Strong WooCommerce and marketing support
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Lots of included premium plugins
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Fast, responsive, and SEO-friendly
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Excellent documentation and community
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Trusted developer with active updates
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Developer and designer friendly
Cons
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Learning curve for beginners
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Cornerstone only works with X/Pro (not universal)
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Not as trendy or flashy as newer themes
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Some reliance on shortcodes in legacy setups
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Fewer demo sites compared to newer multipurpose themes
Pricing and Licensing
X Theme is sold on ThemeForest with:
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One-time fee (per site)
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Lifetime theme updates
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6 months of support (extendable to 12 months)
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Access to all premium extensions
It’s one of the best value-for-money packages for WordPress power users and agencies.
Final Verdict: Is X Theme Still Worth It?
Yes — especially if you want a reliable, all-in-one theme that balances power and flexibility.
While newer themes like Astra, Kadence, or Blocksy may offer leaner setups or native Gutenberg support, X still holds strong for users who want:
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A visual front-end builder (Cornerstone)
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Deep WooCommerce tools
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All-in-one design frameworks (Stacks)
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No monthly costs for extra plugins
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Long-term stability with active support
If you’re launching a site in and want something flexible, fast, and full of features, this theme is still a contender—and in many cases, the ultimate one.