YITH Wishlist Premium Review – WooCommerce Wishlist Plugin

When it comes to running a successful WooCommerce store, traffic is only half the battle. The real money lies in turning casual browsers into repeat buyers. Think about it—how many times have you visited an online store, liked something, but weren’t ready to purchase? That’s where a wishlist becomes powerful. By allowing customers to save products for later, share with friends, or create gift lists, you’re giving them a reason to come back. Not only that, but you’re also giving yourself a valuable insight into purchase intent. This is exactly what YITH WooCommerce Wishlist Premium is built for.

In this review, we’ll break down why YITH’s wishlist plugin is one of the best conversion tools for WooCommerce stores, what features it brings to the table, and how it can help increase engagement, drive repeat visits, and boost overall revenue.

What Is YITH Wishlist Premium?

YITH Wishlist Premium is a feature-rich plugin developed by YITH, one of the most trusted WooCommerce extension developers.

It enables your customers to:

• Add products to one or more wishlists

• Manage saved items from their dashboard

• Share wishlists via email or social media

• Make private, public, or shared lists

• Buy from a wishlist directly

• Receive promotional emails based on wishlist activity

It’s the premium version of YITH’s free wishlist plugin, with enhanced flexibility, marketing tools, and advanced user control.

Whether you run a fashion store, a gadget shop, a furniture brand, or a digital product marketplace, this plugin turns hesitation into future sales.

Who Should Use YITH Wishlist Premium?

This plugin is ideal for:

• Ecommerce brands looking to increase average order value

• Stores with high-ticket items (where people don’t buy on first visit)

• Gift-driven stores (birthdays, holidays, weddings, etc.)

• Seasonal businesses that want to encourage later purchases

• WooCommerce sites targeting returning visitors or repeat customers

• Marketing teams wanting to retarget or email users based on intent

If your customers ever browse without buying, you need a wishlist.

Key Features at a Glance

Add to wishlist button on product/catalog pages
Unlimited wishlists per user
Privacy control: private, shared, public
Social sharing and email sharing
Wishlist analytics for store owners
Promotional emails based on wishlist activity
Drag-and-drop sorting
Multi-language and multi-currency support
Works with variable, grouped, and bundled products
Integration with Elementor and Gutenberg
Mobile-optimized and lightweight

1. Unlimited Wishlists per Customer

Unlike some plugins that limit customers to one saved list, YITH Wishlist Premium allows users to create as many wishlists as they want.

That means:

• Birthday wishlist

• Wedding registry

• Holiday shopping list

• “For later” folder

• Product comparison list

Users can rename, delete, and sort their lists from their dashboard, giving them a personalized and organized shopping experience.

More flexibility = more engagement.

2. Custom Add to Wishlist Button Placement

You can choose where and how the wishlist button appears:

• On product pages

• On shop/category pages

• In quick view popups

• As a heart icon or full button

• With tooltips or custom styling

You also get shortcode and widget options—so it’s easy to place the button anywhere in your layout or builder (Elementor, Gutenberg, etc.).

Plus, users can add variable or grouped products to their wishlists without friction.

3. Privacy and Sharing Options

Customers can make each wishlist:

• Private – visible only to them

• Public – shareable and browsable by anyone

• Shared – only people with the link can access

This is fantastic for:

• Gift lists

• Group purchases

• Baby showers or events

• Influencer content curation

Users can also share wishlists on Facebook, Twitter, Pinterest, WhatsApp, or via email—creating viral opportunities and referral traffic to your store.

4. Buy Directly from Wishlist

Each product saved in the wishlist shows:

• Product name and image

• Stock availability

• Price (with discounts if applicable)

• Add-to-cart button

Users can buy individual products or add the entire wishlist to the cart in one click.

This feature reduces friction for return buyers and encourages bulk purchases, especially during holidays or sales events.

5. Email Marketing & Wishlist Promotions

YITH Wishlist Premium allows you to set up:

• Admin notifications when products are added to wishlists

• Promotional emails to users if wishlist products go on sale

• Stock reminders when wishlist items become available

• Abandoned wishlist follow-up emails

Imagine a customer adds a $200 item to their wishlist but doesn’t buy. A week later, it goes on sale—and they get an email.

That’s a conversion opportunity you would’ve missed without this plugin.

6. Wishlist Analytics and Reports

In the admin panel, you can access detailed wishlist analytics, such as:

• Most wished-for products

• Number of times a product appears in wishlists

• Wishlist conversion rates

• Customer-specific wishlist behavior

This data helps with:

• Inventory decisions (what’s in demand?)

• Personalized marketing

• Creating bundles or promotions

• Upsell and cross-sell opportunities

Knowing what people want—even if they haven’t purchased—gives you an edge over competitors.

7. Fully Responsive and Mobile Friendly

The plugin is optimized for all screen sizes, meaning:

• Wishlist buttons are touch-friendly

• Layouts adjust on mobile grids

• Saved wishlists can be managed on the go

• Sharing options work seamlessly on mobile devices

In a mobile-first shopping environment, this is non-negotiable.

8. Compatible With Major Themes and Builders

YITH Wishlist Premium works flawlessly with:

• Popular WooCommerce themes like Astra, Flatsome, OceanWP, Storefront

• Page builders like Elementor, WPBakery, and Gutenberg

• Multilingual setups using WPML, Polylang, or TranslatePress

• Multi-currency environments with plugins like WOOCS

It’s also compatible with caching, security, and performance optimization plugins—meaning you won’t compromise site speed.

9. Integration with WooCommerce Ecosystem

Being part of the YITH ecosystem, this plugin integrates with:

• YITH WooCommerce Gift Cards

• YITH Request a Quote

• YITH Quick View

• YITH Multi-Vendor

This allows you to create a powerful, seamless shopping environment where users can:

• Browse

• Save

• Compare

• Request

• Buy—without ever leaving your site

Real-World Use Case: Boosting Conversions in a Fashion Store

Let’s say you run a WooCommerce fashion brand.

With YITH Wishlist Premium, your customers can:

1. Save outfits or accessories they love

2. Share lists with friends during birthdays or holidays

3. Get notified when products are back in stock or on sale

4. Return weeks later and buy directly from their saved list

5. Help you understand product demand before running discounts

Now multiply this by 1,000+ users—and you’ve created a cycle of engagement, insight, and revenue growth that runs automatically.

Pros and Cons

Pros:

• Multiple wishlists per user

• Shareable and private options

• Integrated with WooCommerce perfectly

• Great email marketing tools

• Developer-friendly with hooks and shortcodes

• Supports variable and grouped products

• Analytics dashboard

• Boosts retention and repeat visits

• Lightweight and mobile-optimized

Cons:

• Requires WooCommerce to function

• More advanced features may overwhelm beginner users

• Email marketing setup may need third-party SMTP or plugin support

• Limited styling options unless using page builders

Pricing & Licensing

YITH Wishlist Premium is a paid plugin sold through YITH’s official store.

All licenses include:

• Premium support

• 1 year of updates

• Access to documentation and ticket-based help

• WooCommerce and WordPress compatibility

Considering the impact on conversions and cart recovery, the price is justified for most serious stores.

Final Verdict: Is YITH Wishlist Premium Worth It?

Without a doubt—yes.

If you’re running a WooCommerce store and want to:

• Increase repeat purchases

• Improve user experience

• Collect buyer intent data

• Send smart, automated promotions

• Encourage sharing and gift-giving

Then YITH Wishlist Premium is an essential tool.

It’s easy to use, highly customizable, and directly tied to real sales metrics. Unlike many “pretty” features, this one has tangible ROI.

Click here to get this Plugin Now!