AWeber – WordPress Plugin for WooCommerce Full Review

If you’re running a WooCommerce store and not leveraging email marketing, you’re leaving serious money on the table. While social media and SEO help attract traffic, email remains the most reliable channel for nurturing leads and generating repeat sales. That’s where AWeber WordPress Plugin for WooCommerce steps in.

AWeber WordPress plugin is a powerful email marketing platform built for small businesses and eCommerce brands. The official WordPress plugin for WooCommerce connects your store directly to AWeber, allowing you to automatically add customers to email lists, trigger campaigns, tag users based on purchase behavior, and grow your subscriber base without touching a single line of code.

In this in-depth 2000-word review, we’ll explore everything AWeber WordPress Plugin for WooCommerce can do, its standout features, use cases, setup process, and why it’s one of the smartest ways to automate your store’s growth through email.

What Is AWeber for WooCommerce?

AWeber WordPress Plugin for WooCommerce is an official integration plugin that connects your online store with your AWeber email marketing account. It enables you to:

• Add customers to AWeber email lists during checkout

• Sync order data (product names, prices, SKU, etc.) with contact profiles

• Apply tags based on product purchases or categories

• Trigger automated email campaigns or product-specific sequences

• Collect email subscribers using sign-up forms or popups

• Segment your audience for personalized campaigns

It’s ideal for store owners who want to stay in touch with their customers, boost retention, and run smarter, behavior-based email campaigns—all while keeping everything in sync with WooCommerce.

Why Use AWeber with WooCommerce?

Email marketing has an ROI of $42 for every $1 spent—but only if you’re using the right tools and integrations.

The AWeber WooCommerce plugin gives you:

• Automation: Let your emails run in the background based on customer behavior.

• Segmentation: Send relevant content to the right people at the right time.

• Conversion: Turn one-time buyers into loyal customers.

• Subscriber Growth: Capture emails at checkout or through popups and lead magnets.

In short, it helps you turn sales into relationships and clicks into revenue.

Key Features of AWeber for WooCommerce

Let’s break down the most useful features this plugin brings to your eCommerce toolkit.

1. Auto-Add Customers to Lists at Checkout

When a user completes an order, their name and email can be automatically added to a designated AWeber list.

You can:

• Choose which list to add them to

• Show an opt-in checkbox (for GDPR compliance)

• Set default tagging rules

• Track sign-ups from the checkout form

Use Case: Every new buyer is added to your “Customer List,” where they receive a post-purchase thank-you email and future product announcements.

2. Tag Contacts Based on Purchase Behavior

Tagging allows you to group customers based on what they buy, how often they shop, or their interests.

AWeber WordPress plugin for WooCommerce lets you:

• Apply tags for specific products

• Tag by category or brand

• Trigger automation flows based on these tags

Use Case: A customer who buys a yoga mat gets tagged “yoga,” triggering a 5-day email series recommending yoga accessories.

3. Sync Order Data with AWeber Contacts

The plugin sends detailed order information to AWeber, including:

• Products purchased

• Order total

• Purchase date

• SKU or product ID

• Customer name and email

This data helps you:

• Segment your list

• Create dynamic content in emails

• Analyze purchasing behavior

Use Case: Use dynamic email content to show a customer what they bought and recommend related items.

4. Enable GDPR-Compliant Opt-In

For stores in the EU or those practicing consent-based marketing, the plugin provides:

• Optional opt-in checkbox at checkout

• Customizable checkbox label (e.g., “Join our newsletter for 10% off”)

• Backend visibility of consent

Use Case: Ensure legal compliance while growing your list with explicit permission.

5. Create Smart Segments and Automation Campaigns

Once tags are applied in AWeber, you can:

• Trigger product-specific campaigns

• Send cart abandonment reminders

• Create loyalty sequences for VIP customers

• Offer discounts to inactive buyers

Use Case: A buyer tagged as “high-spend” enters a loyalty automation offering exclusive deals and early product access.

6. Build Forms and Popups on Your WordPress Site

Using the AWeber WordPress plugin and landing page tools, you can:

• Add embedded opt-in forms to blog posts and sidebars

• Create popup lead magnets

• Redirect users to custom “Thank You” pages

• Integrate forms with Elementor, Divi, Gutenberg, etc.

Use Case: Offer a 10% discount popup to first-time visitors. Those who subscribe are automatically added to your welcome list.

7. Track Revenue and Email Attribution (Pro Feature)

If you’re on AWeber Pro, you can:

• Track sales generated by specific emails

• Attribute revenue to campaigns or broadcasts

• Optimize flows based on what drives conversions

Use Case: Identify which email in your abandoned cart sequence leads to the most recoveries, and adjust accordingly.

8. WooCommerce + AWeber Dashboard View

The plugin adds a simple dashboard for:

• Viewing synced lists

• Managing opt-in forms

• Tag management

• Tracking integration status

It keeps everything inside WordPress, eliminating the need to switch platforms constantly.

Real-World Use Cases

Let’s explore how actual store owners use AWeber and WooCommerce together to improve performance.

 Skincare Store

Problem: New customers weren’t being nurtured after their first purchase.

Solution: Added checkout opt-in and triggered a 7-day email series with skincare tips and product recommendations.

Result: 25% of new buyers made a second purchase within 30 days.

 Apparel Brand

Problem: Generic emails had low engagement and didn’t convert.

Solution: Started tagging users based on style preferences and purchase categories.

Result: Open rates improved by 41% and conversions from emails increased significantly.

 Digital Product Store

Problem: Customers who abandoned carts weren’t being followed up.

Solution: Used a third-party cart recovery tool + AWeber tagging to send reminders and discounts.

Result: Recovered 18% of abandoned checkouts in the first month.

 Online Course Platform

Problem: Wanted to offer automated onboarding for new students.

Solution: AWeber tags buyers of specific courses and launches a drip campaign with course walkthroughs and upsells.

Result: Better engagement and more course completions, leading to more upsell opportunities.

Pros and Cons

 Pros:

• Easy to set up and integrates smoothly

• Powerful tagging and automation capabilities

• Improves personalization and segmentation

• GDPR-ready opt-in management

• Mobile-friendly forms and campaigns

• Connects email activity with WooCommerce sales

• Scalable for beginners and advanced marketers

 Cons:

• Limited built-in analytics in free tier

• Requires AWeber Pro for advanced automation and tracking

• Cart abandonment features require additional tools or custom flows

• No visual drag-and-drop email builder inside WordPress (must use AWeber dashboard)

Despite minor limitations, the plugin delivers exceptional value for store owners looking to automate, grow, and retain customers through email.

Pricing

The plugin itself is free to use and install via WordPress.org.
To use it, you’ll need an AWeber account:

• Free Plan:

  • Up to 500 subscribers

  • Basic automation and email builder

  • List building and forms

  • 1 email list

• Pro Plan (starting at ~$19.99/month):

  • Unlimited email lists

  • Advanced automation

  • Behavioral tagging

  • Revenue tracking

  • Cart abandonment support (via integrations)

  • A/B testing

For serious eCommerce marketers, the Pro plan is highly recommended to unlock full potential.

How to Set It Up

1. Install the plugin via Plugins > Add New > Search “AWeber for WooCommerce”

2. Connect your AWeber account via OAuth

3. Choose the list you want to sync new customers to

4. Enable checkout opt-in and customize label text

5. Set tag rules (e.g., “Add tag ‘skincare’ for Product ID 456”)

6. Create automation campaigns in AWeber

7. Test checkout, tagging, and list syncing

8. Monitor analytics and refine flows

Total setup time: ~30 minutes.

Final Verdict

AWeber WordPress Plugin for WooCommerce is a powerful, user-friendly plugin that bridges your store with one of the most trusted email marketing platforms in the world.

Whether you want to:

• Welcome new customers

• Recommend products

• Recover abandoned carts

• Upsell bestsellers

• Or reward loyal buyers

— this plugin provides all the essential tools to make it happen automatically.

For WooCommerce store owners ready to grow with email marketing, AWeber is not just an integration—it’s an essential engine for revenue.

Click here to get Aweber WordPress Plugin for WooCommerce now!