BetterLinks Pro – WordPress Plugin Complete Review

For marketers, bloggers, and website owners, managing links efficiently is crucial. From shortening URLs for sharing to tracking clicks, managing redirects, and optimizing affiliate links, a reliable link management solution is essential for maximizing traffic and conversions. That’s where BetterLinks Pro – WordPress Plugin comes into play.

BetterLinks Pro plugin is an advanced link management and URL shortener plugin designed to help WordPress users create, manage, and track their links with ease. Developed by WPDeveloper, BetterLinks Pro plugin simplifies the process of organizing, cloaking, and monitoring URLs—making it a must-have tool for digital marketers, affiliate businesses, and content creators.

In this comprehensive review, we’ll explore BetterLinks Pro’s features, benefits, use cases, performance, and why it’s considered one of the best link management plugins for WordPress.

What is BetterLinks Pro?

BetterLinks Pro is a premium WordPress plugin for link shortening, redirection management, and performance tracking. It offers an intuitive interface to help users:

• Create branded short links

• Manage 301, 302, and 307 redirects

• Organize affiliate links and campaigns

• Track link clicks and analytics

• Optimize link strategies for better conversions

Whether you’re managing affiliate links, handling complex redirects, or improving content marketing strategies, BetterLinks Pro plugin provides a comprehensive solution without leaving the WordPress dashboard.

Why Do You Need a Link Management Plugin?

Managing links manually can quickly become chaotic, especially as your website grows. Here’s why a tool like BetterLinks Pro plugin is essential:

• Organized Link Structure: Keeps affiliate links, redirects, and promotions neatly managed.

• Branded Short Links: Enhances trust and professionalism when sharing links.

• Click Tracking & Analytics: Provides insights into link performance.

• Redirection Control: Helps avoid broken links and manage SEO-friendly redirects.

• Time-Saving Workflows: Streamlines link creation, editing, and monitoring.

For serious marketers and content creators, link management is not optional—it’s critical.

Key Features of BetterLinks Pro WordPress Plugin

1. User-Friendly Link Management Interface

BetterLinks Pro plugin offers a clean, intuitive interface with:

• Link management dashboard with search and filters

• Visual categorization of links (e.g., affiliate, redirects, campaigns)

• Bulk editing options for managing multiple links efficiently

• Drag-and-drop UI for organizing links and categories

Even non-technical users can easily manage hundreds of links without hassle.

2. Link Shortening & Branding

BetterLinks Pro plugin allows you to create short, branded URLs:

• Customize slugs for each short link

• Use your domain for branded short URLs (e.g., yoursite.com/offer)

• Eliminate dependency on third-party services like Bitly

Branded links boost trust, improve CTRs, and enhance your brand image.

3. Advanced Redirection Types

Manage all types of URL redirections with BetterLinks Pro plugin:

• 301 Permanent Redirects (SEO-friendly link redirection)

• 302 Temporary Redirects (for testing and temporary offers)

• 307 Temporary Redirects (used for HTTP 1.1 compatibility)

This ensures proper link behavior, essential for SEO and user experience.

4. UTM Parameters & Campaign Tracking

BetterLinks Pro plugin makes it easy to track marketing campaigns:

• Add UTM parameters to links for Google Analytics tracking

• Monitor campaign performance from a centralized dashboard

• Analyze traffic sources, mediums, and campaign results

This is crucial for marketers running multi-channel campaigns.

5. Built-in Click Tracking & Analytics

Get real-time insights into link performance:

• Track total and unique clicks per link

• Visualize click data with interactive graphs

• Analyze traffic trends over time

• Filter analytics by date range, campaigns, or categories

These insights help optimize marketing strategies and measure ROI effectively.

6. A/B Split Testing for Links (Pro Feature)

BetterLinks Pro plugin enables you to run A/B split tests on links:

• Test different destination URLs for the same short link

• Measure which version gets more engagement or conversions

• Adjust campaigns based on data-driven results

Split testing is invaluable for improving affiliate marketing and promotional efforts.

7. Role-Based Access Control (RBAC)

For teams and agencies, BetterLinks Pro plugin includes:

• Role-based permissions to control who can create, edit, or view links

• Customizable access levels for editors, authors, and contributors

• Secure management of sensitive affiliate or campaign links

This ensures proper workflow management in collaborative environments.

8. Broken Link Checker & Link Health Monitoring

Keep your site healthy with:

• Automated broken link detection

• Alerts for links leading to 404 errors or invalid destinations

• Quick fixes from within the dashboard to maintain SEO integrity

This feature prevents broken links from harming user experience and SEO rankings.

9. Link Expiration & Scheduling

BetterLinks Pro plugin lets you:

• Set start and end dates for link availability

• Schedule limited-time offers and promotions

• Automatically disable expired links

This is perfect for managing time-sensitive campaigns, flash sales, or exclusive content.

10. Import/Export Links & Migration Tools

For large websites and agencies, BetterLinks Pro plugin supports:

• Importing links from CSV or other popular link management plugins

• Exporting links for backups or migrating to another site

• Seamless migration process without losing data or analytics

This saves time and ensures data consistency.

Integration & Compatibility

BetterLinks Pro plugin is designed to work smoothly with:

• WooCommerce: Manage affiliate links and product redirects.

• Google Analytics: Track UTM parameters and campaign performance.

• SEO Plugins (Yoast SEO, Rank Math, All-in-One SEO): Ensure compatibility with SEO practices.

• Gutenberg & Page Builders: Use BetterLinks with Elementor, Beaver Builder, Divi, and others.

The plugin is also optimized for fast performance and works well with caching and optimization tools like WP Rocket and LiteSpeed Cache.

Typical Use Cases for BetterLinks Pro

• Affiliate Marketers: Cloak, track, and manage affiliate links for better conversions.

• Content Creators & Bloggers: Organize outbound links, track article-specific links.

• Digital Agencies: Manage client campaigns, track multiple projects, and restrict access with RBAC.

• Ecommerce Stores: Handle product promotions, time-limited discounts, and track link performance.

• SaaS & Product Owners: Manage landing page links, run split tests, and monitor link health.

• SEO Professionals: Control redirects, fix broken links, and analyze link performance for optimization.

Pros and Cons of BetterLinks Pro

Pros:

• User-friendly link management dashboard

• Branded URL shortening with custom slugs

• Advanced redirection management (301, 302, 307)

• Click tracking with real-time analytics

• A/B split testing for optimization

• UTM campaign tracking and Google Analytics integration

• Broken link checker and health monitoring

• Role-based access control for teams

• Link expiration and scheduling for campaigns

• Regular updates and professional support

Cons:

• Some advanced features only available in Pro version

• A/B testing requires sufficient traffic for meaningful results

• May require initial setup time for large sites with many links

Pricing & Licensing

BetterLinks Pro plugin offers flexible pricing plans:

• Annual Licenses: Single Site, Unlimited Sites, Agency packages.

• Lifetime Deals: One-time payment for long-term use.

• Free Version: Available on WordPress.org with basic link management features.

Pro plans unlock advanced functionalities like:

• A/B Split Testing

• Link Health Monitoring

• Role-Based Access Control

• Advanced Analytics & Reporting

Considering the features it offers, BetterLinks Pro plugin provides excellent value compared to third-party SaaS link management tools with recurring fees.

How to Get Started with BetterLinks Pro

1. Purchase BetterLinks Pro from WPDeveloper’s official site.

2. Install and activate the plugin on your WordPress site.

3. Create your first short link using the intuitive dashboard.

4. Set up redirections, UTM parameters, and campaign tracking.

5. Monitor clicks and optimize performance using analytics.

6. Utilize addons like A/B testing, role-based access, and link health monitoring.

7. Organize links by categories for streamlined management.

With its beginner-friendly interface and comprehensive documentation, getting started with BetterLinks Pro is quick and straightforward.

Final Verdict: Is BetterLinks Pro Worth It?

If you’re serious about link management, affiliate marketing, and performance tracking on WordPress, this plugin is one of the best plugins available. Its combination of usability, powerful features, and affordable pricing makes it a top choice for marketers, bloggers, agencies, and business owners alike.

From shortening links and managing redirects to tracking clicks and optimizing campaigns, BetterLinks Pro simplifies every aspect of link management—right from your WordPress dashboard.

For anyone who values organized workflows, insightful analytics, and brand consistency in link management, BetterLinks Pro plugin is absolutely worth the investment.

Click here to get BetterLinks Pro WordPress plugin now!