Conditional Content – WordPress Plugin for WooCommerce

Every customer that visits your WooCommerce store is different. Some are first-time visitors. Some are returning buyers. Others might be wholesale clients or VIP members. So why show them all the exact same content? With the Conditional Content plugin for WooCommerce, you no longer have to.

This powerful plugin enables you to create personalized, dynamic content experiences across your online store, tailored to user role, login status, cart content, purchase history, and more. From exclusive messages and upsells to membership-only blocks and targeted calls-to-action, Conditional Content Plugin empowers you to display the right content to the right user at the right time.

In this full-length review, we’ll dive into everything Conditional Content plugin can do, how it works, who it’s best for, and why it’s one of the most flexible personalization tools in the WooCommerce ecosystem.

What Is the Conditional Content Plugin for WooCommerce?

Conditional Content plugin is a premium plugin designed to show or hide specific content on your WooCommerce site based on defined rules and conditions. It integrates directly with the WordPress editor and WooCommerce store logic, letting you add dynamic content blocks using:

Shortcodes
Widgets
Blocks (Gutenberg)
Template hooks

You can control visibility based on:

User role
Login status
Cart total
Product/category in cart
Past purchases
Location
Date/time
Subscription status
Custom user meta

This makes it perfect for stores that want to offer targeted experiences, promotions, and information based on who’s browsing.

Why Use Conditional Content in WooCommerce?

Personalized shopping experiences lead to:

Higher engagement
Better conversions
Improved customer loyalty
Stronger brand identity
Reduced friction

However, WooCommerce doesn’t offer this feature out of the box. Without the Conditional Content plugin, all users see the same product pages, cart offers, CTAs, and store messages — even if they’re not relevant.

This plugin solves that problem by adapting your store content dynamically.

Key Features of the Conditional Content Plugin

Let’s explore the most powerful features and how they transform your WooCommerce store.

1. Display Content Based on User Role

You can target content to specific user roles, such as:

Subscriber
Customer
Wholesaler
Administrator
Custom user roles

Use Case: Show wholesale pricing tables only to users with the “wholesale” role, while hiding them from public visitors.

2. Target Logged-In vs Guest Users

Differentiate content for:

Logged-in users (returning customers or members)
Guests (anonymous site visitors)

Use Case: Display a “Log in to see member-only pricing” message to guests, and exclusive coupons to logged-in users.

3. Conditional Content Based on Cart

Trigger content based on:

Total cart value
Products or categories in the cart
Quantity thresholds
Applied coupons

Use Case: Show a free shipping banner when the cart reaches $100 — or recommend upsells based on cart contents.

4. Past Purchase Behavior

Use purchase history to control content visibility:

If customer has purchased a specific product
If customer has spent more than $500
If customer has never purchased anything
If customer purchased from a category (e.g., skincare)

Use Case: Upsell a serum only to customers who previously bought moisturizer — or thank repeat buyers with loyalty rewards.

5. Product Page Targeting

You can add conditional messages, notices, or blocks to:

Specific product pages
Entire product categories
Pages with certain tags or attributes
Variations of a product

Use Case: Add a “Bundle and Save” banner on t-shirt product pages when users add jeans to their cart.

6. Schedule Content Based on Date or Time

Show or hide content based on:

Specific dates (e.g., holidays, promotions)
Days of the week (e.g., weekend-only offer)
Times of day (e.g., flash sale between 6 PM and 9 PM)

Use Case: Automatically display a “Weekend Sale – 20% Off Sitewide” banner only on Fridays, Saturdays, and Sundays.

7. Subscription and Membership Support

Integrates with:

WooCommerce Subscriptions
WooCommerce Memberships
Third-party membership plugins

You can:

Show messages only to active subscribers
Recommend upgrades to trial users
Restrict gated content for paid members

Use Case: Show a “Renew Your Plan” message to users whose subscription is about to expire.

8. Shortcodes and Gutenberg Blocks

Use [conditional_content] shortcode to wrap any text, image, form, or HTML you want to show or hide conditionally.

With Gutenberg, you can:

Add the Conditional Content block
Set rules in the block settings
Combine multiple blocks for dynamic layouts

Use Case: Insert a call-to-action block that only appears if the user hasn’t completed their profile.

9. Custom User Meta Targeting

Advanced users can target content based on:

Custom fields associated with users
Meta values (e.g., user points, reward levels, preferences)

Use Case: Show “You’ve earned a new reward!” to users with more than 100 points stored in their profile metadata.

10. Global or Page-Specific Logic

Display conditional content:

Sitewide
On specific product pages
On cart/checkout pages
In widgets, headers, footers, or sidebars

Use Case: Add a dynamic upsell in the sidebar that changes based on user behavior.

Real-World Use Cases

Let’s explore how businesses use Conditional Content plugin to personalize their stores:

Fashion Retailer

Challenge: Encourage guests to register without annoying logged-in users.

Solution: Show “Sign up and get 10% off your first order” to guests only.

Digital Course Seller

Challenge: Offer upgrades and bonuses to loyal customers.

Solution: Display bonus course links to users who purchased specific previous modules.

Wholesale Distributor

Challenge: Different pricing rules and CTAs for wholesalers vs regular users.

Solution: Hide standard product descriptions and show B2B-focused content only to users with the “wholesale” role.

Subscription Box Brand

Challenge: Push monthly plan upgrades to trial users.

Solution: Show “Upgrade to Annual Plan & Save 25%” message only to customers on the monthly plan.

Health & Wellness Coach

Challenge: Offer personalized tips and downloads based on membership level.

Solution: Show exclusive content blocks and videos to Gold-level members only.

Pros and Cons

Pros:

Easy to set up, no coding required
Covers a wide range of conditions and rules
Supports shortcodes, widgets, blocks, and PHP templates
Works with WooCommerce, Memberships, Subscriptions
Ideal for personalization, upselling, content restriction
Lightweight and optimized for speed
Developer-friendly with hooks and filters

Cons:

Advanced rules (using meta values) may require familiarity with user data
Cannot modify product prices directly (use Dynamic Pricing plugins for that)
Logic stacking requires careful rule management in complex sites
No built-in analytics on content performance (use paired tools like Google Optimize or Hotjar)

Still, for most store owners, the benefits of content control far outweigh the learning curve.

Pricing

The Conditional Content plugin is available as a premium extension:

Price: ~$79/year for a single site license
Includes:
- 1 year of support
- 1 year of updates
- 30-day money-back guarantee

Licensing available for 1, 5, or 25 sites depending on your store size or agency needs.

How to Set It Up

Purchase and install the plugin from WooCommerce.com or trusted vendors
Go to your Pages, Posts, or Product Pages
Add content blocks or wrap elements using the [conditional_content] shortcode
Choose condition rules:
- User role
- Purchase history
- Cart data
- Dates
- Membership status
Save and preview
Test visibility with different users or sessions

No coding required — but devs can use PHP hooks to apply logic inside custom templates or page builders.

Final Verdict

Conditional Content Plugin is one of the smartest plugins for WooCommerce store owners who want to boost personalization, conversions, and customer experience — without needing complex tools or development.

Whether you want to:

Show VIP content to specific customers
Promote upsells based on behavior
Hide pricing or messages from guests
Display time-limited promotions automatically

This plugin gives you the control to do it — fast and flexibly.

For dynamic content that adapts to your audience and sales goals, Conditional Content plugin is a must-have plugin that turns your WooCommerce site into a personalized powerhouse.

Click here to get Conditional Content Plugin for WooCommerce now!