Gift Cards – WooCommerce WordPress Plugin Full Review

Gift cards WordPress plugin are more than just a seasonal sales boost — they’re a powerful tool for increasing customer acquisition, loyalty, and long-term revenue. Whether it’s a holiday promotion, a last-minute birthday gift, or a store credit solution, digital gift cards offer flexibility for both store owners and shoppers.

If you’re running a WooCommerce store, the Gift Cards WordPress plugin by WooCommerce allows you to seamlessly sell, manage, and redeem digital gift cards directly within your site. This plugin turns your store into a fully-functional gift card system, offering custom amounts, email delivery, scheduling, and usage tracking.

In this comprehensive review, we’ll explore how the Gift Cards WordPress plugin works, its features, benefits, setup process, pros and cons, and why it could be a game-changer for your WooCommerce business.

What Is the Gift Cards Plugin for WooCommerce?

Gift Cards WordPress plugin is a premium plugin available on WooCommerce.com that enables merchants to:

• Sell prepaid digital gift cards

• Allow customers to choose gift card amounts and recipients

• Schedule delivery via email

• Apply gift card balances to WooCommerce orders

• Track card usage and balances within the dashboard

It’s designed to be fully integrated with WooCommerce, using your existing checkout flow, payment gateways, and customer database. You can use it to boost seasonal promotions, encourage repeat purchases, or offer store credit.

Why Sell Gift Cards in WooCommerce?

Offering digital gift cards comes with several strategic advantages:

Increase Revenue and Average Order Value

Customers often spend more than the value of the gift card, increasing overall sales.

Boost Customer Acquisition

Recipients of gift cards become new customers — often leading to long-term relationships.

Encourage Repeat Business

Returning to redeem a gift card keeps your brand top-of-mind.

Reduce Cart Abandonment

Gift card recipients already have store credit — reducing purchase hesitation.

Run Promotions Easily

Gift cards are perfect for holiday deals, giveaways, rewards, and loyalty programs.

Core Features

Let’s explore what this plugin offers in detail and how it enhances the WooCommerce experience.

1. Sell Customizable Gift Cards

Your customers can:

• Choose from preset amounts (e.g., $25, $50, $100)

• Enter a custom amount (within limits you define)

• Add recipient details (email, name, message)

• Pick a delivery date or send immediately

• Add a personal note

You can style the gift card product like any other WooCommerce product, complete with images, variations, and upsells.

Use Case: During the holidays, let users schedule digital gift cards to send on Christmas morning.

2. Email Delivery with Scheduling

Once purchased, the gift card is sent via email to the recipient with:

• A custom subject line

• Personal message from the buyer

• Unique gift card code

• Link to redeem the card

Customers can schedule the card for a specific date — perfect for birthdays, anniversaries, and special occasions.

Use Case: A customer schedules a $50 gift card to be delivered to their friend on her birthday, complete with a personal note.

3. Redeem Gift Cards at Checkout

Recipients can:

• Enter their gift card code at checkout

• Apply the balance to their order

• Use partial balances across multiple purchases

• Combine with other coupons or discounts (optional)

The checkout interface shows remaining balance and auto-adjusts the total.

Use Case: A user with a $75 gift card applies it to a $100 cart, paying only the remaining $25 with their credit card.

4. Store Credit Functionality

You can issue gift cards as store credit to:

• Handle refunds or cancellations

• Offer goodwill credit for customer service issues

• Reward loyalty program participants

• Incentivize social shares or referrals

Use Case: Instead of refunding $30 to a payment method, the store issues a $30 gift card for future use.

5. Track Gift Card Balances and Usage

As the store admin, you can:

• View issued gift cards

• Track remaining balances

• See redemption history

• Manually edit balances

• Deactivate or cancel cards

• Resend gift card emails

All gift card data is stored securely within WooCommerce.

Use Case: A customer misplaces their gift card — the store admin resends it and confirms remaining balance is untouched.

6. Compatible with Product, Category, and Cart Restrictions

You can configure gift card use with:

• Inclusion or exclusion of specific products or categories

• Minimum cart totals

• Usage limits per order or user

• Expiration dates (optional)

Use Case: Prevent gift cards from being used to buy subscription plans or discounted clearance items.

7. Mobile and Multilingual Support

• Fully responsive and mobile-friendly

• Compatible with WPML, Loco Translate, and other multilingual tools

• Works with right-to-left (RTL) languages

• Translatable gift card emails and checkout fields

Use Case: A global WooCommerce store offers gift cards in multiple languages and currencies.

8. Tax and Accounting-Friendly

• Gift cards are treated as virtual products

• No tax applied at the time of purchase (unless required in your jurisdiction)

• Tax is calculated during redemption

• Compatible with major WooCommerce accounting and reporting tools

Use Case: An accountant accurately reports revenue only after the gift card is redeemed — not when it’s purchased.

Real-World Use Cases

Let’s see how real businesses use WooCommerce Gift Cards WordPress plugin to increase sales and customer satisfaction.

 1. Fashion Store

• Sells $25, $50, $100 gift cards

• Launches a “Buy $100, Get $10 Bonus” holiday campaign

• Adds gift cards to top navigation and homepage banners

• Tracks redemption to measure ROI

• Offers gift cards as digital refunds

Result: 20% increase in average order value and 15% bump in customer retention.

 2. Skincare and Beauty Brand

• Offers gift cards for spa services and skincare products

• Integrates cards with loyalty program

• Provides digital-only delivery for eco-conscious branding

• Limits gift card use to non-sale items

Result: Boost in holiday revenue with zero additional inventory.

 3. Online Game Store

• Customers gift in-game currency via gift cards

• Customizes email templates to match game themes

• Schedules gift cards to drop on major update release days

• Uses gift cards for influencer giveaways

Result: Viral traction and increased new customer acquisition.

Pros and Cons

 Pros:

• Seamless WooCommerce integration

• Sell gift cards like regular products

• Automated email delivery and scheduling

• Easy redemption and balance management

• Works with all WooCommerce payment gateways

• Suitable for both B2C and B2B stores

• Helps manage store credit without separate tools

• Fully customizable and translatable

 Cons:

• No physical gift card support (digital-only unless customized)

• Basic template design (can be customized with HTML/CSS)

• Doesn’t support complex gift card bundling (requires add-ons)

• No built-in analytics dashboard for usage trends

Still, the core features are more than enough for 95% of online stores.

Pricing

Gift Cards WordPress plugin for WooCommerce is a premium plugin available on:

• WooCommerce.com

• Price: $49/year (1 site license)

• Includes 1 year of updates and support

• 30-day money-back guarantee

For its functionality, reliability, and seamless integration, it’s an excellent value.

How to Set It Up

1. Purchase and install the plugin from WooCommerce.com

2. Create a new product → Select “Gift Card” as product type

3. Add preset or custom pricing options

4. Configure email templates and delivery settings

5. Set usage rules (min/max, expiration, exclusions)

6. Publish the product

7. Test the checkout, delivery, and redemption process

Pro Tip: Promote your gift card page in the navigation menu, product sliders, and holiday campaigns.

Click here to get Gift Cards WordPress plugin for WooCommerce now!