MailPoet Premium – Newsletter WordPress Plugin Review

Email marketing remains one of the most effective ways to engage your audience, nurture leads, and drive conversions. But managing email campaigns from third-party platforms often means jumping between multiple tools, plugins, and dashboards. That’s where MailPoet Premium – Newsletter WordPress Plugin comes in.

MailPoet Premium WordPress plugin enables you to manage your entire email marketing strategy directly from your WordPress dashboard. From growing your subscriber list to sending automated newsletters and tracking engagement, it offers an all-in-one solution built specifically for WordPress users.

In this comprehensive review, we’ll explore the features, benefits, use cases, integrations, and why MailPoet Premium WordPress plugin is considered one of the best newsletter plugins for WordPress.

What is MailPoet Premium?

MailPoet Premium WordPress plugin is a powerful newsletter and email marketing plugin for WordPress. Unlike external email marketing services, MailPoet integrates natively into your WordPress dashboard, allowing you to:

Build and manage subscriber lists
Design and send newsletters
Automate email sequences (welcome series, abandoned cart emails)
Manage transactional emails
Track opens, clicks, and engagement metrics

Developed by Automattic (the team behind WordPress.com and WooCommerce), MailPoet is optimized for WordPress site owners, bloggers, small businesses, and WooCommerce stores looking for a seamless email marketing solution.

Why Use MailPoet for Email Marketing?

Here’s why MailPoet WordPress plugin is a favorite among WordPress users:

Everything in WordPress: No need to switch between WordPress and external platforms.
User-Friendly: Drag-and-drop email builder for beginners and pros.
Affordable & Scalable: Free plan for up to 1,000 subscribers, with flexible premium options.
WooCommerce Ready: Specialized features for eCommerce email marketing.
GDPR-Friendly: Built-in features to support privacy compliance.

If you’re tired of complicated integrations or limited plugin functionality, MailPoet offers a simple yet powerful alternative.

Key Features of MailPoet Premium WordPress Plugin

1. Drag-and-Drop Email Designer

MailPoet WordPress plugin comes with a visual email editor that makes creating professional newsletters effortless:

Pre-designed templates for newsletters, promotions, updates
Customizable blocks for text, images, buttons, dividers
Real-time preview on desktop and mobile
Custom branding options for logo, colors, and fonts
Save reusable content blocks and templates for future campaigns

No coding required—perfect for non-designers.

2. Subscriber List Management

Managing your audience is simple with MailPoet:

Import subscribers via CSV or from other platforms
Create multiple lists for segmentation (e.g., newsletter, customers, leads)
Manage unsubscribes, bounced emails, and inactive subscribers
GDPR-compliant subscription forms with double opt-in
Tag and segment subscribers for targeted campaigns

Clean and organized lists mean better deliverability and engagement.

3. Signup Forms & Widgets

Grow your audience with MailPoet’s built-in form options:

Inline forms, pop-ups, slide-ins, and widget forms
Customize form fields, styles, and CTAs
Integrate with page builders like Elementor, Gutenberg, Divi
Connect with third-party opt-in tools (Bloom, Hustle, etc.)

List building becomes seamless and conversion-optimized.

4. Automated Emails & Workflows

MailPoet Premium WordPress plugin shines with its automation capabilities:

Welcome email series for new subscribers
Automated post notifications (send latest blog posts via email)
Abandoned cart emails for WooCommerce stores
Purchase follow-up emails and product recommendations
Subscriber re-engagement campaigns

Set it and forget it—automation helps nurture your audience consistently.

5. WooCommerce Integration

For eCommerce stores, MailPoet offers dedicated WooCommerce features:

Abandoned cart recovery emails
New product announcements
Personalized product recommendations
Thank-you emails after purchase
WooCommerce-specific segmentation (by order history, spending, etc.)

This turns MailPoet into a powerful sales driver for online stores.

6. Advanced Analytics & Reporting

Track your email performance directly from WordPress:

Open rates, click rates, unsubscribe rates
Link click tracking and heatmaps
Subscriber growth reports
Campaign performance comparisons
Export reports for deeper analysis

Data-driven insights help refine your email marketing strategy.

7. Reliable Email Deliverability (MailPoet Sending Service)

One of MailPoet’s standout features is its own email sending service:

Ensures high deliverability rates without needing external SMTP services
Handles large volumes of emails efficiently
No technical setup required (SPF, DKIM handled)
Supports transactional emails (password resets, order confirmations)

Alternatively, you can connect your own SMTP provider if preferred.

8. Role-Based Access & Team Collaboration

For multi-author blogs or agency websites, MailPoet allows:

Role-based permissions for managing email campaigns
Control over who can create, edit, and send emails
Secure collaboration within the WordPress environment

This streamlines workflows without compromising security.

Integration & Compatibility

MailPoet WordPress plugin integrates smoothly with:

WooCommerce (native integration)
Gutenberg, Elementor, Divi, Beaver Builder
Gravity Forms, Ninja Forms, WPForms for list building
Google Analytics UTM tagging for campaign tracking
Compatible with GDPR plugins and multilingual plugins (WPML, Polylang)

Whether you’re a blogger, small business, or eCommerce store, MailPoet fits right into your existing tech stack.

Typical Use Cases for MailPoet Premium

Bloggers: Send new post updates, weekly newsletters, and nurture reader engagement.
Small Businesses: Run promotional campaigns, product updates, and announcements.
WooCommerce Stores: Recover abandoned carts, promote new products, and follow up with customers.
Coaches & Course Creators: Deliver welcome sequences, nurture email series, and course updates.
Nonprofits & Associations: Manage member communications, event updates, and donation drives.
Agencies & Freelancers: Build and manage client email lists, automate campaigns, and track performance.

Pros and Cons of MailPoet Premium

Pros:

Seamless WordPress integration (no third-party dashboard)
Drag-and-drop email builder with responsive templates
Automated email workflows for hands-free engagement
WooCommerce-specific email marketing features
Advanced analytics with real-time reporting
Built-in sending service ensures high deliverability
GDPR-compliant forms and subscription management
Scalable from small sites to large stores
Affordable compared to SaaS email platforms

Cons:

Automation workflows are basic compared to dedicated platforms (ActiveCampaign, Klaviyo)
Advanced segmentation options may require custom setup
Limited A/B testing features
Large email lists might require external SMTP for cost optimization

Pricing & Licensing

MailPoet WordPress plugin offers transparent pricing based on subscriber count:

Free Plan: Up to 1,000 subscribers (includes premium features)
Premium Plans: Tiered pricing based on list size (from 1,000 to 70,000+ subscribers)
Custom Plans: For high-volume senders and enterprise needs

All premium plans include:

Access to all features (automation, WooCommerce integration, analytics)
MailPoet Sending Service or custom SMTP options
Priority support and updates

Compared to third-party email marketing tools, MailPoet offers significant cost savings by eliminating platform switching and integrating directly into WordPress.

How to Get Started with MailPoet Premium

Launching email marketing with MailPoet is straightforward:

Install MailPoet from WordPress.org (or upload the premium version).
Set up your sender domain for deliverability optimization.
Create subscriber lists and forms to grow your audience.
Design your first email campaign using the drag-and-drop editor.
Set up automated workflows for welcome series and post notifications.
Integrate with WooCommerce for abandoned cart and product emails.
Monitor performance using MailPoet’s built-in analytics.
Optimize campaigns based on data insights and subscriber behavior.

With comprehensive tutorials and documentation, even beginners can get up and running quickly.

Final Verdict: Is MailPoet Premium Worth It?

If you’re looking for a user-friendly, fully-integrated email marketing solution for WordPress, MailPoet Premium WordPress plugin is an excellent choice. Its seamless WordPress integration, WooCommerce features, and ease of use make it perfect for bloggers, small businesses, and eCommerce sites.

While it may lack some advanced automation found in enterprise-level platforms, its core features cover 90% of typical email marketing needs—without the complexity or high costs.

For anyone who values simplicity, control, and seamless workflows inside WordPress, MailPoet Premium WordPress plugin is absolutely worth the investment.

Click here to get MailPoet Premium WordPress plugin now!