Mailster – Email Newsletter WordPress Plugin Review

Email marketing is one of the most effective ways to grow an audience, engage with customers, and drive sales. However, managing email campaigns often means relying on external SaaS platforms with monthly fees and limited control. That’s where Mailster – Email Newsletter WordPress Plugin comes in.

Mailster WordPress plugin is an all-in-one email marketing solution built specifically for WordPress users. It allows you to manage subscribers, design newsletters, automate email campaigns, and track analytics—all from within your WordPress dashboard.

In this comprehensive review, we’ll explore Mailster’s features, benefits, use cases, integrations, performance, and why it’s a top-rated email marketing plugin for WordPress.

What is Mailster?

Mailster is a premium WordPress plugin for creating, sending, and managing email newsletters and marketing campaigns. Formerly known as MyMail, Mailster is designed to offer the power of email marketing without leaving your WordPress site.

Unlike third-party services (like Mailchimp or ConvertKit), Mailster:

• Runs entirely within your WordPress installation

• Gives you full control over your subscriber data

• Eliminates recurring subscription fees (one-time license)

• Offers seamless integrations with WordPress themes and plugins

With Mailster WordPress plugin, you can send newsletters, automate sequences, grow your mailing list, and monitor performance—all in one place.

Key Features of Mailster WordPress Plugin

1. Drag-and-Drop Email Builder

Mailster WordPress plugin comes with an intuitive visual editor:

• Design responsive emails with drag-and-drop blocks

• Pre-built templates for newsletters, promotions, and updates

• Reusable content blocks for efficiency

• Real-time desktop and mobile previews

• Embed images, buttons, social links, and dynamic content easily

No coding skills are required, making it perfect for beginners.

2. Subscriber Management & List Segmentation

Mailster WordPress plugin provides comprehensive subscriber management tools:

• Create unlimited lists and segments

• Import/export subscribers via CSV

• Collect subscribers via forms, pop-ups, and API integrations

• Use custom fields to personalize emails (name, location, purchase history)

• Tag and segment subscribers based on behavior, interests, or source

Advanced segmentation ensures targeted and relevant communication.

3. Automation & Autoresponders

Automate your email marketing with:

• Welcome email sequences for new subscribers

• Time-based autoresponders (drip campaigns)

• Event-triggered emails (purchases, form submissions, etc.)

• Birthday emails, anniversary offers, and re-engagement campaigns

Automation helps you engage with your audience at the right time, without manual effort.

4. Analytics & Performance Tracking

Measure your email marketing success with built-in analytics:

• Track open rates, click-through rates (CTR), unsubscribes

• Link tracking with UTM parameters for Google Analytics

• Heatmaps to visualize click behavior

• Bounce and complaint handling for list hygiene

• Export reports for in-depth analysis

Real-time data empowers you to refine your campaigns for better results.

5. Delivery via SMTP, API & Third-Party Services

Mailster WordPress plugin is flexible in how emails are sent:

• SMTP integration with providers like Amazon SES, SendGrid, Mailgun, SMTP2GO

• API integrations for transactional email services

• Use your own web server for low-volume sending (not recommended for large lists)

• Built-in support for DKIM, SPF, and domain authentication

This ensures reliable email delivery and avoids spam folder issues.

6. Signup Forms & Lead Generation

Grow your email list with:

• Customizable signup forms (inline, pop-up, widget)

• Integration with contact form plugins (Gravity Forms, Ninja Forms, WPForms)

• Double opt-in confirmation for GDPR compliance

• Built-in honeypot and captcha for spam protection

• Redirect after signup, success messages, and welcome emails

List building is simple, efficient, and fully controllable.

7. Advanced Campaign Features

Mailster WordPress plugin goes beyond basic newsletters with:

• RSS-to-Email automation (auto-send latest blog posts)

• A/B Split Testing for subject lines and content variations

• Personalized dynamic content based on subscriber data

• Embed WooCommerce products in newsletters

• Countdown timers and urgency triggers in emails

These features increase engagement and conversion rates.

8. GDPR Compliance & List Hygiene

Mailster WordPress plugin supports GDPR-friendly practices:

• Consent checkboxes for subscription forms

• Double opt-in verification for new subscribers

• Easy unsubscribe links in every email

• Bounce management and automatic cleanup of inactive subscribers

This ensures your email marketing stays compliant and effective.

Integration & Compatibility

Mailster WordPress plugin works seamlessly with:

• WooCommerce (send product recommendations, abandoned cart emails)

• Elementor, WPBakery, Divi for signup forms and pop-ups

• Google Analytics for campaign tracking

• Membership plugins (MemberPress, Paid Memberships Pro)

• AffiliateWP, LearnDash, Easy Digital Downloads

It’s also compatible with SMTP providers like Amazon SES, SendGrid, Mailgun, SparkPost, and SMTP2GO, making it flexible for email delivery.

Typical Use Cases for Mailster

• Bloggers: Send newsletters, post updates, and engage readers.

• E-commerce Stores: Promote products, recover abandoned carts, nurture leads.

• Agencies & Freelancers: Manage client campaigns within WordPress.

• Membership Sites & Communities: Handle member communications and announcements.

• Online Course Creators: Deliver course updates, lessons, and promotional sequences.

• Local Businesses: Announce promotions, events, and seasonal offers.

Pros and Cons of Mailster

Pros:

• Fully integrated with WordPress (no external dashboard)

• One-time license fee (no monthly subscription)

• Drag-and-drop email builder with responsive design

• Automation and autoresponder features for hands-free marketing

• Advanced analytics and real-time tracking

• Flexible delivery via SMTP, API, or server

• GDPR-compliant list management tools

• WooCommerce and RSS integration for automation

• Scalable for small to large lists

• Active development and regular updates

Cons:

• Initial setup for SMTP delivery requires technical configuration

• Advanced automation workflows are more basic than dedicated platforms like ActiveCampaign

• No free version (premium-only)

• A/B testing is limited compared to enterprise-level platforms

• Relies on your server resources unless using external SMTP

Pricing & Licensing

Mailster WordPress plugin offers straightforward pricing:

• Regular License (Single Site): One-time payment via CodeCanyon (includes lifetime updates and 6 months support)

• Extended Support: Optional 12-month support upgrade available

Unlike SaaS email marketing platforms, Mailster doesn’t charge monthly fees based on subscriber count, making it a cost-effective solution for growing websites.

For sites with high email volumes, external SMTP services like Amazon SES (extremely affordable) are recommended to ensure reliable delivery.

How to Get Started with Mailster

1. Purchase Mailster from CodeCanyon.

2. Install and activate the plugin on your WordPress website.

3. Set up email delivery via SMTP or transactional email service.

4. Create subscriber lists and import existing contacts.

5. Design your first email campaign using the drag-and-drop editor.

6. Create signup forms to grow your email list.

7. Set up automations for welcome emails, post notifications, etc.

8. Monitor performance via built-in analytics and refine campaigns.

Mailster WordPress plugin provides detailed documentation, tutorials, and an active support community to assist throughout the setup and usage process.

Final Verdict: Is Mailster Worth It?

For WordPress users seeking a reliable, cost-effective, and fully integrated email marketing solution, Mailster WordPress plugin is a fantastic choice.

It combines the essential features of newsletter platforms—campaign creation, automation, subscriber management, analytics—with the flexibility and control of a self-hosted solution.

While it may not have the advanced automation features of high-end platforms like ActiveCampaign, for most bloggers, businesses, eCommerce stores, and agencies, Mailster covers 90% of typical email marketing needs—without recurring fees.

If you want to manage your entire email marketing strategy from within WordPress while keeping costs down, Mailster WordPress plugin is absolutely worth the investment.

Click here to get Mailster WordPress plugin now!