Product Filters – WordPress Plugin for WooCommerce Full Review

In today’s competitive eCommerce landscape, shoppers expect more than just great products — they expect a frictionless, fast, and personalized shopping experience. One of the most powerful tools for delivering that experience is a product filtering system. The Product Filters plugin for WooCommerce gives store owners a robust, customizable solution that makes it easier for customers to find exactly what they’re looking for — faster.

By combining AJAX technology with user-friendly interface components, it allows visitors to filter your product catalog by attributes, price, categories, ratings, tags, stock status, and more.

In this review, we’ll cover everything you need to know about the Product Filters WordPress plugin for WooCommerce — its features, advantages, best use cases, setup process, performance, and why it’s one of the smartest upgrades for any WooCommerce store.

What Is the Product Filters Plugin for WooCommerce?

Product Filters WordPress plugin  for WooCommerce is a premium plugin that allows customers to filter your store’s product listings using various criteria, including:

• Product attributes (color, size, material)

• Categories and subcategories

• Price range sliders

• Stock availability

• Ratings

• Tags

• Custom taxonomies

The plugin uses AJAX filtering to display filtered results in real time — without reloading the page. It integrates seamlessly with WooCommerce and supports most popular themes and builders like Elementor, Divi, and WPBakery.

Why Product Filtering Matters in eCommerce

Online stores face a challenge that physical stores don’t: an overwhelming number of options displayed all at once. Without proper filtering, customers may:

• Leave your site due to frustration

• Miss products they’d love

• Abandon their carts before checkout

A strong filtering system:

• Helps customers narrow down their options quickly

• Keeps them engaged longer

• Increases the chances of a purchase

• Reduces bounce rates

• Improves mobile usability

For stores with 20+ products, filtering isn’t a luxury — it’s a necessity.

Key Features of Product Filters for WooCommerce

Let’s break down the core capabilities of the plugin and how they improve the shopping experience.

1. AJAX-Powered Filtering

AJAX means filters update product listings without page reloads. This results in:

• Faster user experience

• Real-time filtering

• Better performance on mobile

• Seamless browsing

Use Case: A fashion shopper filters by “Women’s > Jackets > Size M > Red” and instantly sees the matching products without reloading the page.

2. Unlimited Filter Combinations

You can create filter sets based on:

• Categories

• Product attributes (like size, color, brand)

• Tags

• Price

• Ratings

• Stock status

• Sale status

• Custom taxonomies (e.g., designer, collection)

Each filter can be shown as:

• Checkbox list

• Drop-down

• Radio button

• Image swatch

• Color selector

• Price slider

Use Case: A cosmetics store uses image swatches to let customers filter lipsticks by shade.

3. Drag-and-Drop Filter Builder

The plugin includes an intuitive visual filter builder, so you can:

• Add new filters

• Choose input styles (e.g., checkboxes, sliders)

• Set the filter order

• Define which pages display the filters

• Create filter groups per category or product type

No coding is required to design your filter sets.

4. Category-Specific Filters

You can configure different filters for different categories.

Use Case:

• In the Electronics category: Filter by brand, screen size, RAM

• In the Clothing category: Filter by size, fabric, gender

This ensures that shoppers only see relevant filtering options.

5. Adaptive Filtering (Smart Filtering)

Adaptive filters dynamically hide irrelevant options as customers narrow their search.

Use Case: If “Size XL” isn’t available in “Blue Shirts”, that size option disappears — preventing users from selecting combinations with no results.

This improves UX and prevents dead-end searches.

6. SEO-Friendly URLs

You can enable SEO-friendly filter URLs so that:

• Each filter selection generates a unique, indexable URL

• Users can share filtered search results

• Search engines can index filtered pages (if desired)

This is great for SEO landing pages, especially for high-intent queries like:

• “Red summer dresses under $50”

• “Vegan skincare for dry skin”

7. Mobile-Optimized Filter Display

The filters are:

• Fully responsive

• Available as sliding panels or drop-downs on mobile

• Configurable to show as sidebars or modals

Use Case: A furniture shopper on mobile can filter by color and material using collapsible accordion-style filter menus.

8. Instant Product Count

The plugin can show a product count next to each filter value, updating dynamically as filters are applied.

Example:

• Size L (12)

• Size XL (5)

This helps customers make informed choices quickly.

9. Widget, Shortcode, and Block Support

You can place filters anywhere using:

• Widgets (for sidebars)

• Shortcodes (for pages or posts)

• Gutenberg blocks (for custom layouts)

Works seamlessly with:

• Elementor

• Divi

• WPBakery

• Classic Editor

10. Integration with Themes and Builders

The plugin is compatible with:

• Storefront

• Astra

• OceanWP

• Flatsome

• Hello Elementor

• Kadence

• Most other well-coded WooCommerce themes

It adopts your theme’s design style for visual consistency.

11. Caching and Performance Optimization

Built-in features include:

• AJAX cache to reduce server load

• Compatibility with popular caching plugins

• JS/CSS minification for faster loading

• Conditional asset loading (only load filter scripts where needed)

Real-World Use Cases

Let’s look at how different types of stores use Product Filters WordPress plugin to drive conversions.

 Fashion Store

Challenge: Large clothing inventory leads to decision fatigue.

Solution:

• Filters for size, color, brand, gender, and occasion

• Image-based color swatches for a visual experience

• Adaptive filtering prevents zero-results combinations

Result: 30% increase in product views per session.

 Beauty & Skincare Store

Challenge: Thousands of products with overlapping use cases.

Solution:

• Filters by skin type, product category, price, brand

• Filter display using checkboxes and sliders

• Mobile-optimized accordion layout

Result: Improved searchability and lower bounce rate.

 Electronics Store

Challenge: Customers need detailed comparison tools.

Solution:

• Filters by RAM, screen size, battery life, price

• SEO-friendly URLs for campaign links

• Product counts show stock availability per filter

Result: More organic traffic to filtered landing pages.

 Furniture Store

Challenge: High-value items need custom filtering.

Solution:

• Filters by room type, material, size, color, price

• AJAX filtering with smooth UI transitions

• Time-on-site increased as shoppers engaged more deeply

Pros and Cons

 Pros:

• AJAX filtering enhances user experience

• Supports unlimited attributes and filters

• No-code drag-and-drop builder

• Adaptive filters prevent zero-result issues

• SEO-friendly and sharable filtered URLs

• Works on mobile with responsive design

• Compatible with major themes and builders

• Easy to manage, even for beginners

 Cons:

• May require styling tweaks to perfectly match all custom themes

• Complex stores may need more advanced custom rules (requires developer help)

• Filter performance on very large catalogs depends on hosting quality and optimization

• Some features may require familiarity with WooCommerce attributes setup

Despite minor limitations, it’s one of the best filtering solutions available for WooCommerce.

Pricing

Product Filters WordPress plugin for WooCommerce is a premium plugin, typically sold on:

• WooCommerce.com or CodeCanyon (3rd-party developers)

• Pricing: ~$49–$79/year per site

• Includes:

  • 1 year of updates

  • 1 year of support

  • 30-day refund guarantee (WooCommerce)

Compared to the time saved, increased UX, and revenue boost — it’s a great investment.

Getting Started (Quick Setup)

1. Install and activate the plugin

2. Go to WooCommerce → Product Filters

3. Create a new filter set

4. Choose which filters to add (price, category, attribute, etc.)

5. Customize layout, order, and display type

6. Assign filters to shop or archive pages

7. Save and preview on the front end

8. Test for mobile responsiveness and SEO settings

Final Verdict

Product Filters WordPress pluginfor WooCommerce is a must-have plugin for stores with more than a dozen products — especially those with multiple categories, variations, or high-traffic product grids.

It makes product discovery faster and more intuitive, reduces decision fatigue, and encourages deeper engagement with your catalog. Whether you sell apparel, electronics, groceries, beauty products, or niche inventory, this plugin transforms your shop into a searchable, user-friendly powerhouse.

If you’re serious about improving customer experience and boosting conversions, installing Product Filters WordPress plugin for WooCommerce is one of the smartest steps you can take.

Click here to get Product Filters WordPress plugin now!