S2W – Import Shopify to WooCommerce WordPress Plugin

Switching eCommerce platforms is a significant decision. Many Shopify store owners eventually consider migrating to WooCommerce for better customization, ownership, and reduced ongoing fees. However, migrating data like products, customers, and orders can be complex and time-consuming. That’s where the S2W – Import Shopify to WooCommerce WordPress Plugin comes in.

Developed by VillaTheme, S2W WordPress plugin is designed to simplify Shopify-to-WooCommerce migration. Whether you’re moving to WooCommerce for more control, lower costs, or expanded functionality, S2W helps you transfer your Shopify store data smoothly and accurately.

In this comprehensive review, we’ll explore S2W’s features, how it works, its benefits, limitations, and why it’s an essential tool for Shopify store owners transitioning to WooCommerce.

What is S2W?

S2W (Shopify to WooCommerce) is a dedicated WordPress plugin that automates the migration of Shopify store data to WooCommerce. Rather than relying on expensive manual migration services or complicated CSV file imports, S2W streamlines the process.

It allows users to import:

• Products (with images, variants, and metadata)

• Collections (categories)

• Customer data

• Orders and order history

• Coupons and shipping zones

By connecting directly to Shopify’s API, S2W WordPress plugin ensures data accuracy, saves time, and minimizes migration headaches.

Why Migrate from Shopify to WooCommerce?

Before diving into S2W’s features, here are some reasons store owners move from Shopify to WooCommerce:

• Lower long-term costs (no transaction fees, no monthly subscription)

• Full ownership of store data and hosting

• Unlimited customization through open-source flexibility

• Seamless WordPress integration for content-driven eCommerce strategies

• Greater scalability without platform-imposed limits

S2W helps streamline this transition without losing critical data.

Key Features of S2W – Import Shopify to WooCommerce Plugin

1. Direct API Connection to Shopify

S2W WordPress plugin connects to Shopify using the Shopify API key, ensuring:

• Accurate data import without manual file uploads

• Real-time retrieval of product, customer, and order information

• Secure and efficient data synchronization

This eliminates the need for CSV files and reduces data inconsistency.

2. Product Import with Variations & Images

One of S2W’s core strengths is its comprehensive product import functionality, supporting:

• Simple and variable products

• Product titles, descriptions, and tags

• Featured images and product galleries

• Product SKUs and stock levels

• Product attributes and variations (size, color, etc.)

• SEO metadata and pricing details

This ensures your WooCommerce product catalog mirrors your Shopify store.

3. Import Collections as WooCommerce Categories

S2W WordPress plugin imports Shopify collections and maps them to WooCommerce categories, maintaining your product hierarchy. This preserves your store’s organization and helps customers navigate your WooCommerce site easily.

4. Customer Data Import

S2W WordPress plugin enables you to transfer your Shopify customer base, including:

• Customer names and emails

• Billing and shipping addresses

• Phone numbers and order histories

This is essential for maintaining customer relationships, order fulfillment, and email marketing continuity post-migration.

5. Order Import & History Synchronization

For store owners concerned about losing past orders, S2W WordPress plugin offers:

• Import of all historical Shopify orders

• Order statuses (completed, pending, refunded, etc.)

• Customer order history linking

• Order notes and metadata

This ensures your WooCommerce dashboard reflects accurate sales records for analytics and reporting.

6. Coupons & Discount Codes

S2W WordPress plugin can import your Shopify discount codes into WooCommerce as coupons, ensuring you retain promotional strategies and customer incentives.

7. Shipping Zones & Methods Import

The plugin supports importing Shopify shipping zones and rates, converting them into WooCommerce-compatible formats. This saves time in reconfiguring shipping rules manually.

8. Sync Data Anytime

S2W WordPress plugin offers on-demand data synchronization:

• Re-import updated products from Shopify

• Sync new orders and customers post-initial migration

• Selectively sync data (products, orders, customers)

This is useful for stores that want to migrate incrementally or maintain dual-store operations temporarily.

9. Batch Processing & Progress Indicators

For large stores, S2W WordPress plugin handles batch data processing to prevent timeouts:

• Define batch sizes for product and order imports

• Monitor progress with detailed import logs and indicators

• Pause and resume imports as needed

This ensures stable performance during migration.

10. Developer-Friendly Hooks & Filters

For advanced users and agencies, S2W WordPress plugin provides:

• Action hooks and filters for custom workflows

• Extendable codebase for specialized needs

• Compatibility with custom post types and taxonomies

This makes it flexible for tailored migration scenarios.

How Does S2W Work?

Migrating from Shopify to WooCommerce with S2W involves these steps:

1. Install S2W on your WordPress site.

2. Generate Shopify API credentials (API key, password, store domain).

3. Connect S2W to your Shopify store using these credentials.

4. Choose the data you want to import (products, customers, orders, etc.).

5. Configure import settings (batch size, image handling, etc.).

6. Start the import process and monitor progress.

7. Review imported data on WooCommerce and finalize setup.

The process is designed to be user-friendly, even for non-technical store owners.

Performance & Optimization

Migrating large volumes of data can strain servers. S2W WordPress plugin addresses this with:

• Optimized API requests with rate limits in mind

• Batch processing to avoid server timeouts

• Incremental syncing to manage large datasets

• Compatibility with caching and optimization plugins

For optimal performance, it’s recommended to use a reliable hosting provider during migration.

Design & User Experience

S2W WordPress plugin focuses on functionality and ease of use. Its interface is clean and straightforward, with:

• Clear navigation tabs for products, customers, orders, and settings

• Real-time progress bars for imports

• Error logs and success notifications

• Toggle switches for enabling/disabling specific import options

You don’t need coding knowledge to perform a full Shopify-to-WooCommerce migration.

Use Cases of S2W Plugin

S2W WordPress plugin is perfect for:

• Shopify store owners migrating to WooCommerce

• Agencies handling client Shopify-to-WordPress migrations

• Dropshipping businesses switching platforms

• eCommerce entrepreneurs wanting more control over their store

• Developers needing a programmatic way to sync Shopify data to WooCommerce

Pros and Cons of S2W

Pros:

• Direct Shopify API integration for accurate data transfer

• Supports products, collections, customers, orders, coupons, and shipping

• Real-time synchronization capability

• Easy to use with batch processing for large stores

• Saves significant time compared to manual migration

• Developer-friendly for customizations

• Well-documented with reliable support

• Affordable compared to manual migration services

Cons:

• Requires Shopify API access (must have admin permissions)

• Shopify app limitations may affect large-scale migrations (API rate limits)

• No direct migration of Shopify apps or third-party app data

• Styling and layout of Shopify theme not migrated (designs must be recreated on WooCommerce)

Pricing & Licensing

S2W WordPress plugin is available on CodeCanyon (Envato Market) under a regular license. The purchase includes:

• Lifetime plugin updates

• 6 months of support (extendable to 12 months)

• Access to comprehensive documentation and tutorials

Given the complexity of data migration, S2W is very cost-effective compared to hiring manual migration services or using subscription-based SaaS migration platforms.

How to Get Started with S2W

Migrating your Shopify store to WooCommerce using S2W involves:

1. Purchase S2W from CodeCanyon.

2. Install and activate the plugin on your WordPress WooCommerce site.

3. Generate Shopify API credentials from your Shopify admin panel.

4. Connect S2W to Shopify using the API key, password, and store domain.

5. Configure import options (products, orders, customers, collections).

6. Start the migration and monitor progress.

7. Review and verify data integrity on WooCommerce.

8. Optimize your new WooCommerce store (design, checkout, SEO).

With S2W’s guided interface and support, even non-technical users can migrate stores efficiently.

Final Verdict: Is S2W Worth It?

For Shopify store owners transitioning to WooCommerce, S2W WordPress plugin is one of the best migration tools available. It simplifies what would otherwise be a complex, error-prone process, saving time, reducing costs, and ensuring data accuracy.

While it doesn’t migrate Shopify apps or theme designs (which is expected), its comprehensive support for products, customers, orders, and collections makes it invaluable for store data migration.

For eCommerce businesses serious about owning their platform and moving to WooCommerce, S2W WordPress plugin is absolutely worth the investment.

Click here to get S2W WordPress plugin now!