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Running an online store with WooCommerce means constantly looking for ways to increase average order value, improve user experience, and streamline product offerings. One of the most effective ways to do this is through product bundling — offering multiple related products together in a package at a single price. The WooCommerce Product Bundles plugin makes this not only possible but surprisingly flexible.
Whether you’re selling physical goods, digital products, or a mix of both, this plugin empowers you to create tailored bundles that meet your customers’ needs while increasing your revenue per transaction. In this comprehensive review, we’ll explore how the plugin works, key features, use cases, benefits, setup process, and how it compares to other bundling tools.
What Is the WooCommerce Product Bundles Plugin?
The WooCommerce Product Bundles plugin is an official WooCommerce extension that allows store owners to group multiple products together and sell them as a bundle. These bundles can be pre-configured or customizable by customers. You can include physical items, digital downloads, variable products, and even subscriptions in a single bundle.
It is ideal for:
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Offering product kits (e.g., camera + lens + tripod)
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Selling grouped digital courses
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Building gift boxes
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Promoting upsells and cross-sells
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Creating “Buy More, Save More” deals
Key Features of WooCommerce Product Bundles
Here’s what makes the plugin so powerful:
1. Flexible Bundle Configuration
You can bundle simple or variable products, with full control over how many of each item can be added. You can also make certain products optional or required within a bundle.
2. Pricing Options
Choose from fixed pricing for the entire bundle or dynamic pricing based on individual product selections. You can also add custom discounts to bundles.
3. Inventory Management
Stock levels are synced in real time across all products in a bundle. This prevents overselling and ensures proper inventory handling.
4. Shipping Control
You can choose whether to ship bundles together or allow individual items to be shipped separately, giving you greater logistics flexibility.
5. Customization and Extensibility
The plugin supports custom templates and filters for developers who want to customize the bundle experience beyond default capabilities.
6. Optional & Required Items
You can make certain products optional within a bundle, allowing customers to personalize their package, or make some items required to ensure a baseline offering.
7. Compatibility
Fully compatible with popular extensions like WooCommerce Subscriptions, Name Your Price, and Quick View. This ensures smooth integration with existing workflows.
Practical Use Cases
Let’s walk through a few real-world examples to show you what this plugin can do:
1. Electronics Store – Camera Kit
You could bundle a DSLR camera with a lens, tripod, memory card, and camera bag. Some items could be required (camera, lens) while others optional (bag, tripod). Offer a bundle discount to increase perceived value.
2. Gift Store – Custom Gift Box
Let customers choose 3 out of 10 products to include in a gift box. This not only increases engagement but also helps with inventory turnover by rotating slower-selling products.
3. Fitness Store – Workout Bundle
Sell a home workout kit including a resistance band, yoga mat, and dumbbells. You can offer it as a pre-packed product or allow substitutions depending on fitness goals.
4. Online Course Store – Learning Bundle
Bundle different digital products such as an eBook, a video course, and a checklist. Offer a fixed price for the entire learning package.
Benefits of Using WooCommerce Product Bundles
Implementing product bundling brings several strategic advantages to your store:
1. Increased Average Order Value
By combining multiple products into a single bundle, customers are encouraged to spend more — especially if a discount is offered on the bundle versus buying items individually.
2. Better Shopping Experience
Customers appreciate simplicity. Bundles eliminate guesswork when buying related items. It’s easier to buy a curated package than pick each product separately.
3. Inventory Movement
Product bundling allows you to move slower-selling inventory by including them with popular items. This helps reduce dead stock and frees up warehouse space.
4. Higher Conversion Rates
Well-designed bundles address customer needs in a single package. This increases trust and minimizes friction, resulting in higher conversion rates.
5. Improved Product Discovery
Bundles introduce customers to complementary products they may not have considered. This leads to better cross-sells and higher lifetime value.
How to Set Up a Product Bundle in WooCommerce
Setting up a bundle is straightforward, even if you have limited technical experience. Here’s how to get started:
Step 1: Install and Activate the Plugin
Purchase the plugin from Themexplug Store. After installation, activate it via your WordPress dashboard.
Step 2: Create a New Product
Navigate to Products > Add New in your WordPress admin. Give your bundle a name, description, and image like any normal WooCommerce product.
Step 3: Select Product Type
Under Product Data, choose Product Bundle from the dropdown. This will reveal new bundle-specific options.
Step 4: Add Bundled Items
Click the Bundled Products tab. Search for and add products you want to include. You can set quantities, whether the item is optional, and even allow substitutions.
Step 5: Configure Pricing
Choose between static pricing or dynamic pricing based on the components. You can apply bundle discounts or promotions here.
Step 6: Set Inventory & Shipping Rules
Decide if the bundle should be managed as one SKU or if you’ll manage inventory at the item level. You can also configure shipping preferences.
Step 7: Publish
Once everything looks good, publish your bundle. It will now be live on your store as a new product.
WooCommerce Product Bundles vs. Grouped Products vs. Composite Products
If you’ve explored WooCommerce before, you may be wondering how Product Bundles compares to Grouped Products or the more advanced Composite Products plugin.
| Feature | Product Bundles | Grouped Products | Composite Products |
|---|---|---|---|
| Item Selection Flexibility | High | Medium | Very High |
| Optional/Required Control | Yes | No | Yes |
| Dynamic Pricing | Yes | No | Yes |
| Use Case | Kits, Promotions, Gifts | Simple product grouping | Advanced product configurators |
| Customer Personalization | Yes | No | Advanced |
In short, WooCommerce Product Bundles Plugin offers a balance between simplicity and flexibility. It’s ideal for most stores unless you need complex, multi-step product configuration (which is where Composite Products comes in).
Tips for Creating High-Converting Bundles
If you want to get the most out of the WooCommerce Product Bundles plugin, here are some proven tips:
1. Use Clear Titles and Descriptions
Describe what the bundle includes and who it’s for. Avoid vague labels like “Starter Pack” — instead, use “Essential Skincare Set for Oily Skin.”
2. Offer a Discount
Make the bundled price more attractive than the total of individual items. Even a small 10% discount can drive sales.
3. Highlight Savings
Clearly display how much customers are saving by buying the bundle. People respond well to visible value.
4. Feature Bestsellers
Include one or two top-performing products in your bundles. They act as anchors and make the bundle more desirable.
5. Promote on Product Pages
Mention relevant bundles on individual product pages. This acts as a subtle upsell and increases bundle visibility.
Plugin Compatibility and Support
The WooCommerce Product Bundles plugin is actively maintained and supported by the official WooCommerce team. It works well with:
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Subscriptions
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Product Add-Ons
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Name Your Price
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Quick View
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Custom Templates
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Variable Products
It’s also compatible with most modern themes and page builders like Elementor, Divi, and WPBakery.
Support is provided via WooCommerce’s ticket system, with regular updates and detailed documentation available to guide users at every step.
Final Verdict
The WooCommerce Product Bundles plugin is a smart, flexible solution for any store owner looking to create customized product packages. It’s perfect for improving sales, delighting customers, and simplifying the buying experience. Whether you’re launching gift boxes, kits, or learning bundles — this tool offers everything you need without overwhelming complexity.
With powerful customization features, inventory integration, pricing flexibility, and excellent support, it’s easily one of the best investments you can make for your WooCommerce store.
