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Stockouts are one of the most frustrating parts of online shopping—for both customers and store owners. Visitors arrive on your product page, eager to buy, only to see “Out of Stock.” What happens next? Most leave and never come back. But what if you could turn that disappointment into a future sale? That’s exactly what the Back In Stock Notifications plugin for WordPress does. It allows your WooCommerce store to offer restock alerts—giving customers the ability to subscribe to a product and get notified by email when it’s available again.
In this review, we’ll explore the features, benefits, setup, integrations, and best practices for using Back In Stock Notifications WordPress plugin. Whether you run a small eCommerce store or a large online brand, this plugin can recover lost revenue and improve customer satisfaction effortlessly.
What Is Back In Stock Notifications?
Back In Stock Notifications WordPress plugin is a WooCommerce-compatible plugin that allows users to subscribe to out-of-stock products. When those products are restocked, the plugin automatically sends email notifications to subscribers, bringing them back to your store to complete their purchase.
The plugin is a simple but powerful tool for:
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Improving conversion rates
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Recovering lost sales
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Understanding product demand
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Creating urgency and engagement
It works seamlessly on product pages and integrates with most WooCommerce-compatible themes.
Why You Need a Back In Stock Notification System
Out-of-stock products cost eCommerce stores millions in lost revenue each year. Without a way to notify interested customers when products are restocked, you’re leaving money on the table.
Here’s why a notification system is essential:
Recover Lost Revenue
Customers want to buy. Give them the option to return when stock is available.
Measure Demand
If 300 people sign up for alerts on a single item, you know which SKUs are worth reordering.
Automate Marketing
Let the plugin handle follow-ups while you focus on restocking and operations.
Improve UX
Show your customers that you care about their interest—and help them avoid missing out.
Core Features of Back In Stock Notifications Plugin
Let’s explore the main features that make this plugin a must-have for WooCommerce store owners.
1. Customer Subscription Form
On every out-of-stock product page, a subscription form appears automatically. Visitors can enter their email address to be notified once the product is back in stock.
Features include:
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Customizable text
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Inline or modal form options
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Support for variable products (users can subscribe to a specific variation like size or color)
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Spam protection and validation
You can style the form using your theme or custom CSS for brand consistency.
2. Automatic Email Notifications
Once a product is restocked, the plugin automatically emails all subscribers for that specific product or variation.
Key capabilities:
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Email is sent as soon as stock is updated
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Option to send in batches (to prevent overload on high-volume stores)
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Customizable email templates (subject, body, footer)
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WooCommerce hooks allow further customization
It’s a true set-and-forget system that brings back ready-to-buy users.
3. Variable Product Support
Unlike some simpler solutions, this plugin handles WooCommerce product variations correctly. For example, customers can choose to be notified only when:
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A red t-shirt in medium size is restocked
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A 256GB version of a smartphone is available again
Each variation is treated independently, giving users precise control and expectations.
4. Admin Dashboard and Analytics
The plugin provides an admin interface showing:
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Number of subscribers per product
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Subscriber email addresses
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Product demand insights
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Sent email logs and delivery status
This helps store owners:
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Forecast inventory
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Spot high-demand SKUs
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Identify loyal repeat visitors
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Prioritize restocking efforts
5. GDPR and Spam Compliance
Built-in GDPR support includes:
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Consent checkbox
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Double opt-in (optional)
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Easy subscriber data export and deletion
This ensures your store complies with privacy laws while building a valuable email list.
6. Custom Email Templates
You can:
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Use dynamic product tags like {product_name}, {product_url}, {site_name}
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Add urgency-based CTAs like “Limited stock available!”
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Include discount codes or special restock offers
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Format using HTML for branded emails
Emails are triggered based on actual stock availability, creating personalized, timely marketing.
7. Multilingual and Multi-Currency Support
Compatible with:
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WPML
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Polylang
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Currency Switchers
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RTL text
This ensures you can run a multilingual store and serve international customers seamlessly.
8. Developer-Friendly API and Hooks
For advanced users, the plugin includes:
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Hooks to trigger custom workflows
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REST API endpoints for external integration
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Compatibility with email marketing tools (Mailchimp, Klaviyo via add-ons)
You can extend it to sync with CRMs, automation platforms, or analytics systems.
Real-World Use Cases
Let’s see how different eCommerce businesses use Back In Stock Notifications WordPress plugin to drive conversions.
1. Fashion & Apparel Store
A clothing store uses the plugin to:
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Let customers subscribe to specific sizes/colors
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Recover missed sales when popular styles sell out
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Use restock data to re-order inventory based on real demand
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Send personalized “Now in stock” emails with a 10% off coupon
They report over 25% conversion on restock alert emails.
2. Electronics Store
An electronics site:
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Notifies users when pre-orders open or stock is replenished
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Collects data to gauge interest in discontinued models
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Increases urgency by including “limited stock” CTAs in emails
With automated triggers, they recapture high-intent buyers without manual outreach.
3. Handmade and Limited-Edition Stores
For stores with small-batch or handmade items:
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Each product is in high demand but limited in availability
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Customers often miss restocks — this plugin brings them back
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Store owners know exactly which items to prioritize for next restock
This creates a loyal audience and reduces friction from scarcity.
4. Subscription Boxes and Seasonal Goods
Use the plugin to:
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Collect interest for next-month’s subscription availability
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Email users when seasonal products are back
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Automate waitlists for limited edition items
This keeps subscribers engaged and boosts LTV.
Benefits of Using This Plugin
Increase Sales Recovery
Customers come back when alerted. You gain sales that would’ve been lost forever.
Data-Driven Inventory Management
Know which products people want most — with real subscriber counts to prove it.
Boost Email List Growth
Even before a purchase, users give their email for alerts. That’s valuable first-party data.
Automated, Hands-Free
Once installed and configured, it runs on autopilot.
Seamless WooCommerce Integration
You don’t need to change themes, cart logic, or product pages.
Pros and Cons
Pros:
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Easy to install and use
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Works out of the box with WooCommerce
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Supports variable products
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Automates restock alerts with no extra effort
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GDPR compliant and spam-safe
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Boosts conversions and engagement
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Integrates well with themes and page builders
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Valuable product demand insights
Cons:
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Some advanced features (like integrations or analytics) may require add-ons
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Doesn’t include SMS or push notifications (email only)
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Can’t throttle emails by customer priority (basic batching only)
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Requires WooCommerce to function
Despite these minor drawbacks, the plugin does what it promises: helps you sell more without adding overhead.
Pricing
Back In Stock Notifications WordPress plugin is a premium WooCommerce plugin, typically available via:
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WooCommerce Marketplace: $49/year for 1 site
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Includes 1 year of updates and support
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30-day money-back guarantee
Some third-party alternatives exist, but this plugin stands out for its:
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WooCommerce-native approach
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Clean UI and admin dashboard
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Variable product support
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Email templating and compliance features
How to Set It Up
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Install and activate the plugin
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Visit WooCommerce → Settings → Products → Back In Stock
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Configure:
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Email content
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Opt-in options
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Notification behavior
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Style the front-end form using CSS or theme settings
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Restock products as usual
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Watch the plugin send automatic alerts to eager buyers!
It works right out of the box, and no coding is required.
Final Verdict
Back In Stock Notifications WordPress plugin is a must-have plugin for WooCommerce stores that want to capture lost sales, build an email list, and provide a better customer experience.
Instead of losing shoppers to “Out of Stock” frustration, you give them hope — and a reason to return. More importantly, you create an automation loop that brings high-intent buyers back to your site at the exact moment the product is available.
Whether you sell apparel, tech, handmade goods, or niche products, this plugin will help you:
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Recover revenue
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Optimize inventory
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Grow loyalty
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Convert demand into actual sales
It’s one of the easiest wins in eCommerce today. Click here to get Back In Stock Notifications WordPress plugin now!
