WooCommerce Drip Integration – WordPress Plugin Full Review

Email marketing is one of the most powerful tools in your eCommerce arsenal. But sending the same message to everyone just doesn’t cut it anymore. Today’s online shoppers expect personalized experiences, timely offers, and relevant product recommendations. That’s where the WooCommerce Drip Integration WordPress plugin comes in.

This powerful plugin connects your WooCommerce store to Drip — a leading eCommerce CRM and email marketing automation platform — allowing you to build detailed customer profiles, trigger behavior-based email flows, and increase revenue through data-driven marketing automation.

In this full review, we’ll cover what WooCommerce Drip Integration WordPress plugin does, its core features, real-world use cases, setup process, pros and cons, pricing, and why it’s one of the smartest ways to scale your WooCommerce marketing with Drip.

What Is WooCommerce Drip Integration?

WooCommerce Drip Integration WordPress plugin is a plugin that creates a seamless connection between your WordPress-based WooCommerce store and Drip, enabling you to:

• Automatically sync customers and order data with Drip

• Trigger email workflows based on purchase behavior

• Track browsing and cart activity

• Segment users by tags, products purchased, or lifecycle stage

• Send personalized product recommendations and discount offers

It transforms Drip into your eCommerce brain, giving you deep insights and the tools to act on them through smart automation.

What Is Drip?

For context, Drip is a dedicated eCommerce CRM and email marketing platform focused on helping online stores:

• Grow their email lists

• Nurture leads

• Send targeted emails

• Recover abandoned carts

• Recommend products dynamically

• Segment and analyze customers

• Drive repeat purchases

Unlike general email tools (like Mailchimp or Constant Contact), Drip is designed with WooCommerce and Shopify store owners in mind.

Why Connect WooCommerce to Drip?

WooCommerce is a powerful platform, but it doesn’t offer:

• Advanced email marketing

• Behavioral segmentation

• Lifecycle automation

• Dynamic email personalization

• Campaign-level reporting

By integrating with Drip, you unlock a wide range of marketing capabilities tailored specifically to eCommerce.

Benefits include:

• Higher conversion rates through personalized offers

• Increased repeat purchases via re-engagement sequences

• Fewer abandoned carts through automated recovery emails

• Improved customer lifetime value (CLTV)

• Smarter segmentation for more targeted promotions

The WooCommerce Drip Integration plugin is the bridge between your storefront and this powerful marketing engine.

Core Features of the WooCommerce Drip Integration Plugin

Here’s a closer look at the most powerful features this plugin brings to the table.

1. Real-Time Customer & Order Sync

Every time a new customer places an order (or even browses your site), their:

• Name

• Email address

• Order value

• Products purchased

• Shipping and billing info

• Purchase date

• Lifetime value

…is synced in real time with your Drip account. This allows you to build automated email sequences based on precise, up-to-date customer behavior.

2. Advanced Tagging and Custom Fields

The plugin applies tags and custom fields in Drip based on:

• Products purchased

• Categories or collections

• Purchase frequency

• Subscription status

• Customer type (new vs returning)

• Coupon codes used

Tags allow you to trigger segmented workflows such as:

• “New Customer Welcome Series”

• “VIP Buyers” (over $500 spent)

• “Purchased Product X → Recommend Product Y”

• “Inactive for 60 days → Send win-back offer”

You can also build custom fields for granular data like favorite category, total spend, last order date, and more.

3. Abandoned Cart Tracking

Cart abandonment is one of the biggest sources of lost revenue. The plugin helps you recover those sales by:

• Tracking when a logged-in or tagged user adds products to the cart

• Triggering a Drip workflow if checkout isn’t completed

• Sending an automated email series with reminders, urgency, and incentives

You can personalize each email with:

• Product name and image

• Cart total

• Recovery link

• Discount code

Result: You recover lost revenue on autopilot.

4. Post-Purchase Email Flows

After a customer completes a purchase, you can trigger:

• “Thank you” emails

• Review or feedback requests

• Cross-sell and upsell recommendations

• Shipping updates and order status notifications

• Educational product usage tips

• Invitations to join your referral or loyalty program

All workflows are based on what customers actually buy, creating a hyper-relevant experience.

5. Deep eCommerce Analytics

Once connected to Drip, you’ll unlock:

• Revenue per subscriber

• Revenue per email

• Subscriber growth rates

• Campaign-specific ROI

• Time to first/second/third purchase

• Conversion tracking from email to checkout

This helps you:

• Stop guessing what’s working

• Allocate budget more efficiently

• Test and optimize with real revenue insights

6. Product Recommendation Emails

Drip allows you to include dynamic product blocks in emails. With this plugin feeding product data into Drip, you can:

• Recommend bestsellers

• Suggest “Frequently Bought Together” items

• Display recently viewed or top-rated products

• Use rules like “If customer bought X, show Y”

It’s personalized, scalable marketing at its best.

7. Segmentation Based on WooCommerce Data

You can segment users by:

• Total orders

• Average order value

• Most purchased category

• Last purchase date

• Referral source (via UTM tracking)

• Coupon usage

• Country or shipping zone

This makes it easy to target campaigns with laser precision.

8. Subscriber Pop-Ups and Forms

Drip supports embeddable forms and pop-ups, and the integration ensures:

• WooCommerce checkout opt-ins sync with Drip

• WordPress sidebar forms work seamlessly

• Tags are applied based on form context (e.g., “Free Shipping Club” or “10% Welcome Offer”)

Lead capture becomes an intent-aware experience.

Real-World Use Cases

Let’s walk through how different store types are using WooCommerce Drip Integration plugin to grow sales and loyalty.

1. Fashion Store

An online fashion retailer uses Drip to:

• Send a 5-email welcome sequence with styling tips

• Tag customers who bought “Women’s Dresses” and cross-sell accessories

• Trigger birthday offers using custom fields

• Send “low inventory” urgency emails for wishlist items

• Recover abandoned carts within 30 minutes

Result: A 27% increase in repeat customer rate.

2. Digital Product Store

A course creator sells eBooks and courses with WooCommerce:

• Drip segments customers by course level (Beginner, Pro)

• Upsell emails trigger based on course completion

• Re-engagement emails fire if users don’t log in for 14 days

• Purchases automatically tag users in Drip → assign email coaching sequence

Result: 32% increase in upsells to Pro course tier.

3. Subscription Box Service

A subscription coffee box service uses Drip to:

• Onboard new subscribers with delivery tracking and brewing tips

• Send replenishment reminders 25 days after last shipment

• Win back churned users with a 3-email reactivation flow

• Create audience segments for A/B testing new products

Result: 15% churn reduction and +$22,000 annual revenue boost.

Setup and Integration Process

Here’s how easy it is to get started:

1. Install and activate the WooCommerce Drip Integration plugin

2. Connect your Drip API key in the plugin settings

3. Set default tags and map order fields to Drip custom fields

4. Enable abandoned cart tracking and select email triggers

5. Create your email workflows inside Drip

6. Watch as customer data begins syncing in real time

Most users can set up the integration in under 30 minutes.

Pros and Cons

 Pros:

• Real-time customer and order sync

• Advanced tagging and segmentation

• Abandoned cart recovery automation

• Deep Drip integration for workflows and analytics

• Supports product recommendations

• Developer-friendly with REST API access

• Great support from the official WooCommerce ecosystem

 Cons:

• Requires a Drip subscription (not a standalone solution)

• Limited styling controls within plugin itself (handled in Drip UI)

• No SMS support (Drip email only unless you add integrations)

• Reporting handled on Drip side, not inside WordPress dashboard

Still, the plugin is highly reliable and battle-tested for stores serious about automation.

Pricing

WooCommerce Drip Integration plugin is available via the official WooCommerce marketplace.

• $79/year for a single site license

• Includes 1 year of updates and support

• 30-day money-back guarantee

Note: A Drip subscription is required, starting at $39/month for up to 2,500 subscribers.

Given the revenue potential from increased sales, most stores see ROI within the first month.

Final Verdict

WooCommerce Drip Integration pluginis one of the most powerful eCommerce marketing tools you can add to your WordPress store. It turns your customer data into personalized marketing campaigns that work — automatically.

Whether you’re recovering carts, onboarding new buyers, recommending products, or reactivating dormant customers, this plugin gives you:

• Precision targeting

• Automation at scale

• Actionable insights into what drives conversions

• More sales with less manual work

For stores aiming to go beyond one-size-fits-all email blasts, this is the next step.

If you’re already using Drip — or planning to — this integration is a no-brainer. Click here to get WooCommerce Drip Intefration Plugin now!